TV - Still Highly Effective at Scale for Charity Fundraising

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There's a growing mood that charity fundraising has moved on from television as a channel. This article outlines the case that it is still very effective at scale and offer tips on best practice. This is essential reading if you are a charity looking to plug income gaps as other sources of donations such as events, retail and F2F have dried up. This is a posthumous article based on Rob Stephen's last presentation at Raw London's Relay event in March. Rob passed away from coronavirus in April.