John Ayling & Associateshttp://jaa-media.co.uk/
JAA is the UK’s original independent media agency. Our strategic, creative media thinking drives growth for our clients’ businesses in an ever-changing and fast paced world.
JAA has brought Palmer’s, known for its iconic Cocoa Butter Formula, and ITV together for the sponsorship of season 28 of TOWIE. The audience profile is a great fit for the brand, with TOWIE seeing excellent viewing figures and having such an engaged social following.
Following a successful return to TV for Ginsters last year, JAA is running 30” and 10” creatives. We'll be promoting Cornish Pasty’s and the highly popular, vegan, Moroccan Vegetable Pasty across TV, Broadcaster VOD and YouTube – kicking off in Unforgotten on ITV1 at 2130 tonight
For Valentine’s Day, GÜ challenged JAA to drive awareness of their limited edition packaging on a restricted budget. Using Global’s integrated solution across radio and outdoor via a competition with Heart we enabled GÜ to 'share the love' across multiple touchpoints.
JAA’s role was to deliver mass participation in the UK’s largest 'citizen science' survey of garden wildlife, by engaging new audiences through a multi-phased DRTV strategy. With the ultimate aim of converting participants to membership and increasing voluntary income for RSPB.
This campaign promotes one of Mind’s key events, 27 27, asking participants to run an impressive 27 miles in 27 days this March. The target audience is students; given the pandemic our approach to media focused on digital, testing Tik Tok, Snapchat, YouTube, Facebook & Instagram
JAA launched Garmin’s first smart-watch specifically tailored to gaming - The Garmin INSTINCT Esports Edition - on the home of Esports Twitch. Twitch allowed contextual relevancy, high levels of engagement and significant reach as the platform growth in 2020 was up 83% vs 2019.
The campaign’s digital assets propose an excuse to drink for each day. We aligned media with creative by dayparting the Facebook campaign and using breakout boxes in the TV listings with an accompanying excuse for the day. TV titles also index highly against our audience.
With over 50% of Irish beef being exported to the UK, the Irish Food Board were increasingly concerned with the effects of a hard Brexit. JAA created a media campaign to hit the news agenda using TV news programmes and social to highlight the quality and proximity of their beef.
JAA launched the RNIB Christmas value exchange campaign to persuade people to text donations so that blind children can receive an accessible letter from Santa. The campaign is running on paid social and television in the run up to the festive season.
JAA were briefed to work with Red Brick Road to deliver Ginster's first AV campaign in over five years. The media strategy was to ensure that the creative platform of Cornish natural food values came to life in 'heart warming ' programming environments.
Office workers were replacing their daily lattes-to-go with their own domestic coffee brands. JAA identified searches for far-flung exotic destinations were rocketing and persuaded Cafe Direct to advertise their Macchu Pichu brand on social video, linear TV and POS store posters.
Barking Heads made their TV debut by sponsoring Bake Off: The Professionals on Channel 4. Idents created by Second Home Studios featured animated characters from the packaging Bailey and Byrne. Early results indicate a 35% year-on-year increase in new customers.
Mind needed to recruit donors fast, in anticipation of increased need for mental health support due to the Covid-19 crisis. We launched a TV and Digital campaign taking advantage of market value. Our deals are super flexible so we can adapt to the campaign performance mid-flight.
The Royal Voluntary Service
We are very proud to help the RVS recruit volunteers to help support the NHS. We used paid search delivering 75% of their targets in less than 12 hours - despite only being briefed 6 hours before the launch . The campaign is supported by paid social and radio.
The Association of Project Management wanted to ignite interest for school leavers and students to consider careers in project management. JAA recommended using Tik Tok and became one of the first agencies to beta-test their self-serve platform delivering outstanding engagements.
Gü wanted to create buzz around Valentine's so used JAA to create 'Love Notes' campaign on digital OOH and social. Dessert lovers submitted romantic tweets inspired by love song lyrics rhyming with Gü and got their messages broadcast live on the Waterloo Motion.
The Happy Egg Co
The Happy Egg Co needed to showcase how their eggs are strong source of Vitamin D - especially in the dark winter months. JAA partnered with ITV Breakfast to create saliency to shoppers and 'money can't buy' activation to trade category buyers. An eggsellence strategy!
To build on their distinctive pack assets Barking Heads wanted to introduce their canine 'spokesdog' to advertise their dog food range. Following in the tradition of Fred Bassett and Marmaduke comic strips, JAA recommended newsbrands to bring Bailey to life. Woof!
World Animal Protection
To support World Animal Protection's tactical campaign against Expedia, JAA needed to be agile so bought tactical digital OOH on a very modest budget in micro-locations. This gained earned media value national newspapers delivering a multiple of 40 times the actual media spend.
Following a successful regional test, YuMove launched a national TV campaign in September 2019 to raise awareness of canine mobility and how YuMove can help. The last spot coincided with sponsorship of ITV’s For the Love of Dogs which got tails wagging up and down the country.
The RSPCA asked us to help them promote their ‘Stock the Sleigh’ Christmas Appeal proposition, which we launched with success in 2018. In 2019, we developed our media strategy to focus on digital, and this ultimately delivered greater volumes and efficient cash donations YoY.
Autoglym wanted to increase their Lifeshine car paintwork and upholstery protection care sales whilst minimising wastage within a modest budget. JAA used mobile to precision-target car dealers (B2B) and recent car purchasers to upsell to Lifeshine increasing sales by 21.2%.
Cats Protection wanted to showcase their heart-warming Christmas animation #LibbyLeftBehind. JAA launched the campaign in an exclusive ad breaktakeover in 'Garfield: A Tail of Two Kitties' on Channel 4 as well as supporting video views with social, paid search and display.
Seksy Rocks ran across TV, digital and social in December 2019 to drive footfall into national jewellery stores and drive online traffic. The strategy launched using 'I'm A Celebrity Get Me Out Of Here' as way to build rapid awareness in the crucial retail period.
IG wanted to maximise taking advantage of pre-election market volatility. So JAA persuaded City AM to launch City PM as an evening title for one day only prior to the December 2019 General Election outlining how to trade the political volatility exclusively on behalf of IG.