To programme and produce Absolut’s Midsommar festival, a high profile banquet and series of consumer experiences created to enhance the brand’s image in a core area of its London market.
We kicked off with a media launch party where we educated on the traditions of Midsommar with Swedish inspired food, bespoke Absolut cocktails + cocktail making classes and even a flower garland making workshop.
Then, on the longest day of the year, we hosted an al-fresco Swedish dinner for 150 consumers and trade, with a banquet and an afterparty headlined by local DJ favourite DEBONAIR.
Content & Results:
We delivered a week’s worth of programming, including a media event, a consumer banquet and a series of mini workshops.
We delivered 71 pieces of coverage in titles including:
You did an incredible job on the space! Thank you for making the events so flawless.Joe Crossley, Absolut
Our campaign resulted in:
71 pieces of consumer coverage
10 pieces of listing coverage