THE CHALLENGE

In summer 2018, to mark the World Cup, adidas held a five day celebration of creativity and football in Shoreditch. John Doe were briefed to produce hero owned content to drive hype & footfall amongst a young, creative Londoner audience. 

THE RESPONSE

John Doe delivered a two phase strategy:

1.HYPE. Produce a series of truly open-sourced artworks with 10 x London creators. We worked with a breadth of talent from a range of disciplines to bring to life adidas football for creative communities. Artists included Natalia StuykLewis Currie, and Peter O’Toole

1.CELEBRATE. We partnered with leading creative collective for women in film GiFto create a newsroom-style content production mechanic to produce and publish daily highlights from Creator Base for adidas and talent channels

Content & Results


10 Artworks

75 Pieces of content created

40 Instagram story frames produced

22 Musicians & Sportsmen provided bespoke own content

120 consumers engaged through filming

15 Million+ combined reach across channels



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adidas: Creator Base

In summer 2018, to mark the World Cup, adidas held a five day celebration of creativity and football in Shoreditch. John Doe were briefed to produce hero owned content to drive hype & footfall amongst a young, creative Londoner audience.

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We'd love to chat

John Doe

020 7100 5050 info@johndoehub.com