Moments Made Possible - Worldwide Cancer Research
A powerful campaign to be part of, we worked with Worldwide Cancer Research to shine a light on the pioneering new discoveries which are helping to save lives each day, and recognise the work of the charity's Curestarter community - those who contribute to the discovery of new cancer treatments and cures.
The campaign saw hundreds of personal photographs submitted by people across the UK whose lives have been touched by cancer, marking life moments which may never have taken place if it wasn't for a cancer treatment or cure.
The photos form two giant mosaics which were displayed in London’s Spitalfields Market and Edinburgh Waverley, showcasing Dr Christine Dufès, a scientist studying how prostate cancer responds to treatment and Adam Coulson, a passionate fundraiser who supports the organisation after losing both his parents.
From birthdays and weddings to graduations and anniversaries, the photographs capture a huge selection of personal life moments and memories which may not have taken place if it wasn’t for the bold new ideas and advances in cancer research.
The campaign reminded people that the work from dedicated charities brings us one step closer to the next breakthrough, saving more lives.
We worked with the Worldwide Cancer Research team to conceptualise, plan, and launch this national campaign, highlighting the incredible work of their community of Curestarters.
The campaign secured 324 pieces of media coverage, in titles including Evening Standard, Independent, The Times, Sunday Mirror, Metro and a live broadcast piece on STV News.
Worldwide Cancer Research - Moments Made Possible
Shining a light on Worldwide Cancer Research's Curestarter community, we created two giant mosaics featuring hundreds of photographs submitted by people across the UK whose lives have been touched by cancer.
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