Business challenge: Drive lift in Prime memberships.
Audience: Non-Prime Amazonians.
Idea: Millions of ways to save the day, delivered in a day.
Output: Multiple large-scale broadcast campaigns. Integrated social and digital comms.
Results: In the first 4 weeks on air in the US, new Prime memberships rose 34%. And in Germany and Austria they were up 36%. Horse was the highest-rated ad Amazon have tested in the last 5 years.
You probably aren’t aware: The star of our last ad was Acer. At 22 inches tall, he’s the smallest horse in the UK.
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