Business challenge:
Be a definitive leader in the rapidly expanding and evolving cider market.
Audience:
Those that care about their cider.
Idea:
What Cider’s Supposed to Taste Like.
Output:
60s TVC, outdoor campaign, press, bar runners, truck side, drip mats.
Results:
Significant shifts in ‘authentic’ and ‘experts in cider making’ metrics.
You probably aren’t aware:
All the scenes in Time Stops are shot in Sandford, the local Somerset village where Thatchers cider is still made today.
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