Joint

London

Quintain Living: Love where you rent

Challenge

Secure ongoing apartment leases for 2020 and beyond, by showing all the amazing benefits of rental experience brand Quintain Living.

Insight

Renting has always been a poor experience with lazy landlords, shabby flats, large deposits and a painful process. The number one reason home buyers give for choosing a home is 'falling in love with the place', but sadly, virtually no-one can say they've loved renting.

Solution

Get people to fall in love with the place they rent. A fully integrated campaign; 'Love Where You Rent' challenges people to reappraise renting by sharing the incredible benefits of Quintain Living. The campaign includes a complete 'inside-out' refresh of the branding and signage throughout Wembley Park, OOH, social, a new website, new brochure, app for residents and uniforms and merchandise for staff.

Inside-out rebrand

Website

Results coming soon

Merchandise

Social and digital

Love Where You Rent

Joint has rebranded Tipi to premium rental brand Quintain Living. An ‘inside-out’ refresh of branding, Wembley Park signage, website, resident app, staff uniforms and merchandise. The integrated campaign ‘Love where you rent’ launches across Digital, Social and OOH channels.