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Joint

London www.jointlondon.com

Disciplines

  • Advertising/Creative
  • Branded content
  • Branding / design

About

Obsessed by effectiveness and driven by creativity, Joint is a happy collection of expert strategists, creatives and producers. We place our clients and their business at the heart of everything we do. We relish a challenge and we believe relentless collaboration is our best chance of success.

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Insights
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Never forget why cinema holds a special place in media

For all the challenges that cinema faces during its recovery, the founder of Joint warns that there are very few media channels in which watching the ads are considered as part of the whole experience.
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How alcohol brands should ‘read the room’ in the post-pandemic world

dopting a position of ‘practical optimism’ could be the key to successfully marketing alcoholic drinks as consumers emerge from Covid restrictions.
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The first brand you think about shouldn't be yours - but your consumer's

The first brand you think about shouldn't be yours - but your consumer's It’s time for marketers to focus less on how we tell a brand’s story and more on how 'generation identity' can create its 'brand me'.

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It’s not just the challengers that are challenging the big banks

Goodness knows we need big banks. They form a critical part of our national infrastructure and, done properly, large scale retail banking can be an economic force for good.

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Fast forward to better business

2020 has seen seismic shifts in the way we work and live, with those two things sometimes feeling inseparable but, says Richard Exon, Founder at Joint London, this year has also taught company owners some important lessons in how to build the businesses of the future.

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Will Influencer Marketing Overtake TV Advertising?

TV and influencers both have a role to play in our marketing plans and we should be asking how can we best combine them in synergy with one another? How can we play each to their strengths to create an enticing brand experience both online and offline?

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