JWI x CYBEX: A Full-Service PR Partnership

The Challenge

To curate and grow targeted awareness of one of the world's most premium baby brands.

The Solution

A holistic PR partnership which drove exclusive influencer engagement and secured coverage in leading luxury publications.

Overview

CYBEX is one of the world’s leading luxury baby brands. JWI worked with CYBEX on a long-term PR basis, to drive brand awareness and recall, and to position CYBEX as the UK’s number one luxury pushchair brand.

Insight

Over the course of the partnership, we commissioned original research to gain insight into the behavioural and lifestyle habits of CYBEX's key demographics. These informed our audience profiles and guided our messaging and activity, including our influencer management strategy and the influencers we recruited as brand ambassadors.

Strategy and Approach

As part of our full-service offering, we worked with the CYBEX team across media relations, press release sell-ins, features, and events. We also worked with CYBEX to drive website traffic through paid social media activity, and orchestrated its influencer management programme. In addition, we launched collaborations with renowned artists and designers such as DJ Khaled and Jeremy Scott.

7
product launches
3
pieces of Vogue coverage and 1.7 billion OTS
19 million
advertising reach
2.3 million
media value

About JWI

JWI is an integrated creative marketing agency with a commitment to Go Beyond. Disruptive creativity, powerful strategy and impactful experiences lie at the core of everything we do. Our creative concepts are built upon unique narratives which are crafted to captivate and inspire.

We provide a global outlook, with a targeted mindset. From our offices in London and Dubai, our teams work seamlessly and collaboratively to deploy campaigns globally. We are a collective of experts in our respective fields, united by a care for our clients that is rooted in a care for our craft. JWI’s client-centric approach has been curated with agility and adaptability in mind, allowing us to develop and deliver projects of any size and scale.


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JWI x CYBEX: A Full-Service PR Partnership

JWI worked with CYBEX on a long-term PR basis, to drive brand awareness and recall, and to position CYBEX as the UK’s number one luxury pushchair brand.

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JWI Global

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