Pride Over Pinkwashing


Ahead of Pride in London 2019, Karmarama wanted to prove the importance of building year-round, long-lasting and meaningful relationships with the LGBTQ+ community.The research was commissioned by Karmarama, part of Accenture Interactive and GAY TIMES and conducted by YouGov. The total sample size was 2,052 adults based in the UK, of which 740 were LGBT respondents.