As dedicated drinkers of tea, and connoisseurs of the custard cream, everyone at Kastner was chuffed when Tick Tock came knocking at the door. Despite its enviable brand recognition, the original redbush brew had slipped from its market-leader status. In a case of mistaken identity, households across the nation just didn’t get the ‘Anytime Tea’ proposition.
Reaching across social, press and outdoor, we launched a campaign to wake the UK up to Tick Tock’s USP. Being naturally-decaffeinated, redbush can be drunk at any time of day or night. So, our idea was simple. Tick Tock needed to own all those time for tea moments that pop up throughout the day.
Just three months after the campaign went live, Tick Tock recorded a huge spike in sales. In fact, with an 8% increase in sales, we flew the brand straight back to its no.1 spot.
Even better, our creative became an engine for Tick Tock’s social presence, inspiring an online community of brand advocates from a zero start.
Tick Tock Tea | Integrated Campaign
Tick Tock is the original redbush tea. Having been knocked off its perch as market leader, the brand came to Kastner to turn its fortunes around.