Find a way for BT to challenge in the mobile market and highlight the reliability of its network
The Kazoo solution
An initial stunt saw award-winning music star Craig David surprise London commuters when he hopped on board their bus for an impromptu acoustic gig.
Unsuspecting people riding across the city were treated to a once-in-a-lifetime performance by the singing star - and they couldn't believe their luck.
A video of the extremely intimate gig was streamed live on Craig's Facebook page with BT Mobile in Central London. His c800k fans were able to check out the performance.
Extensive media relations saw Kazoo place interviews and content. Influencer marketing helped create social buzz.
1.1 million views of the live-stream
Spontaneous awareness of BT mobile increased BY 69%
10K video shares and 25K video likes
I have worked with many PR agencies and Kazoo is one of the best. They have been an extension of the BT Consumer PR team for over ten years as they understand our internal pressures and business demands plus ultimately, they get the job done to a really high standard. Passionate, intelligent and not afraid to challenge, I would recommend them to anyone.”Head of PR & Events, BT Consumer
Connecting with my fans, no matter where they are, is what it’s all about. Performing to such an intimate crowd as well as livestreaming the gig with BT Mobile meant my fans all over the world could join us in this special momentCraig David, 2 x Grammy Nominated Singer
Craig David demonstrates BT Mobile's reliability
Kazoo were challenged to find a creative way of demonstrating BT Mobile's reliability. A live-streamed 'impromptu' intimate gig saw Craig David hop aboard a London bus and stream his acoustic set to his 769k Facebook fans. Media coverage drove strong national awareness.