Kazoo

London

Driving brand awareness and engagement with Young’s Summer Swaps campaign

The Business Challenge

Summer is always a challenge for the frozen fish category, with many shoppers choosing to buy chilled fish direct from the fish counter or the chiller cabinet. Young's wanted to maintain its sales momentum during these hard to reach months and tasked us with creating a seasonal campaign that would help to encourage consumers to re-think frozen fish.  

The Kazoo Solution

As an all agency team, we developed an integrated digital, social and PR campaign to encourage people to swap out their normal cooking habits with new, healthy and tasty recipes, by collaborating with 30 influencers to create their own twist on a classic mid-week meal, using Young’s fish.

The Business Impact

Content was posted across influencers’ social channels, as well as Young’s owned platforms.

2.8%
average engagement rate - the top end of the industry average
460k
reach - exceeded target by 13%
0.5%
average click-through rate to Young's Instagram page

We’ve dipped our toes in influencer activity before, but our Summer Swaps campaign was an opportunity to really hone in on the power of influencers, using real people to inspire others to love fish. We were so impressed by the quality of recipes and the levels of engagement achieved across all the posts, as well as all the positive comments about Young’s which came through as a result. A great job done, which was brilliantly executed – and it’s inspired us to execute another influencer campaign for next quarter!

Marketing Controller, Young's Seafood

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Driving brand awareness and engagement with Young’s Summer Swaps campaign

We developed an integrated digital, social and PR campaign to encourage people to swap out their normal cooking habits with new healthy and tasty recipes, by collaborating with 30 influencers to create their own twist on a classic mid-week meal, using Young’s fish.

Feel free to get in touch

We'd love to chat

Kazoo

020 7479 4310 lydia@kazoo.co.uk