Southern Comfort: CANpaign

VOTE LEMON AND LIME

When Southern Comfort moved into the spring leg of their annual marketing calendar, the focus was on their ready-to-drink cans.

BRIEF

We were asked to increase sales of ready-to-drink cans of Southern Comfort’s Lemonade and Lime and increase liquid-on-lips sampling, just in time for summer.

CHALLENGE

Southern Comfort were in the middle of updating their brand. With a surplus of cans, we needed to sell, sell, sell!

SOLUTION

For some light-hearted relief from the UK's numerous elections, we decided to create our own CANpaign. Fully unified across OOH, print, digital, and live events, we created 'The Southern Welcome Party'.

Results

After hitting the road for some CANvassing and spreading our CANifesto of good times guaranteed, we got the whole of the UK to vote Lemon & Lime!

50,593,246
Total impressions on social media.
27,090
The number of cans sampled.
8,000
Engaged click-throughs from a single social post.
1000+
Assets created for the campaign.
The Southern Comfort CANpaign came to town and the people voted!

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Kemosabe

020 7843 3554 Rebecca@wearekemosabe.com