VOTE LEMON AND LIME
When Southern Comfort moved into the spring leg of their annual marketing calendar, the focus was on their ready-to-drink cans.
We were asked to increase sales of ready-to-drink cans of Southern Comfort’s Lemonade and Lime and increase liquid-on-lips sampling, just in time for summer.
Southern Comfort were in the middle of updating their brand. With a surplus of cans, we needed to sell, sell, sell!
For some light-hearted relief from the UK's numerous elections, we decided to create our own CANpaign. Fully unified across OOH, print, digital, and live events, we created 'The Southern Welcome Party'.
After hitting the road for some CANvassing and spreading our CANifesto of good times guaranteed, we got the whole of the UK to vote Lemon & Lime!
- Total impressions on social media.
- The number of cans sampled.
- Engaged click-throughs from a single social post.
- Assets created for the campaign.
- The Southern Comfort CANpaign came to town and the people voted!