The brief

Raise awareness of LV=’s multicar product

What we discovered

The current hazard perception test was introduced in 2002. But roads have changed since the noughties and the test no longer prepares people for modern driving conditions. This is at odds with LV=’s multicar mission to protect drivers of all ages and experience. 

How we made positive change

Our research highlighted new hazards from vape clouds to mobility scooters, proving that the current test isn’t fit for purpose. We issued the research, calling on the Government to update its hazard test. We also created our own updated version to help drivers find out if their hazard-spotting skills are up to scratch.

Impact

14,000
visits to the website to take the test
85%
completion rate of test
7,000
shares
1,000
comments
10/10
relevancy score for content
10
pieces of national coverage

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Kindred

020 7010 0800 kindrednewbiz@kindredagency.com