Raise awareness of LV=’s multicar product
What we discovered
The current hazard perception test was introduced in 2002. But roads have changed since the noughties and the test no longer prepares people for modern driving conditions. This is at odds with LV=’s multicar mission to protect drivers of all ages and experience.
How we made positive change
Our research highlighted new hazards from vape clouds to mobility scooters, proving that the current test isn’t fit for purpose. We issued the research, calling on the Government to update its hazard test. We also created our own updated version to help drivers find out if their hazard-spotting skills are up to scratch.
- visits to the website to take the test
- completion rate of test
- relevancy score for content
- pieces of national coverage