Game of Thrones may be over, but its impact will live on


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The much-hyped finale of Game of Thrones was a triumph for linear TV. It’s no secret that linear TV viewing is decreasing, whilst Video on Demand viewership is on the rise, but Game of Thrones successfully bucked this trend and smashed the ratings out of the park. The Game of Thrones supremacy challenges all the trends we are seeing in TV viewing, so how can brands take advantage of these major TV moments with clever advertising and on point messages?