As a dynamic IT services business that helps private and organisations generate lasting benefits through cutting-edge technology, CGI UK needs to consistently communicate the value of its often-complex technical solutions to a wide range of stakeholders in a compelling way.
Direct media engagement ensures that the right content meets the right audience at the right time. Deskside briefings, page-ready content and agile, adaptable commentary for well briefed spokespeople ensures the campaign execution gains traction at pace.
Our Human Impact approach has enabled us to tell a compelling story to business audiences, resulting in consistently high quality national and trade coverage, as well as a 33% increase in overall year-on-year coverage volume. Over a quarter of all coverage now appears in ‘top tier’ priority publications, helping CGI to reach senior decision makers throughout the UK.
CGI - The Human Face of Tech
KWT Global, helped CGI UK, a dynamic IT services firm, communicate intricate technical solutions effectively through media engagement. Providing strategic content delivery, to drive a 33% YoY coverage increase, reaching key UK decision-makers.