WE WON'T REST

THE CHALLENGE

Conversation around medicine is increasingly focused on price, and pharmaceutical companies are often cast as the bad guys who put profit before patients. On behalf of EFPIA, we needed to broaden the discussion from price in isolation to the full human value of the industry, ultimately shifting the debate.

THE BOLD IDEA

A single new medicine is the product of hundreds of people. We Won’t Rest shows the tireless commitment of all those who work in the biopharma industry.

THAT WORKED

We Won’t Rest has injected positive human story into the debate across Europe and proudly asserted EFPIA’s commitment to putting patients at the heart of everything the industry does. We Won’t Rest ran in 27 countries and was referenced in over 39,000 social media posts and shares. It also secured almost 450 personal pledges from pan-European industry professionals. The campaign continues to evolve into new disease and policy areas.


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WE WON'T REST

Conversation around medicine is increasingly focused on price, and pharmaceutical companies are often cast as the bad guys who put profit before patients. On behalf of EFPIA, we needed to broaden the discussion from price in isolation to the full human value of the industry.

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Leith Agency

+441315618600 newbiz@leith.co.uk