Building a vibrant brand for a fast-growing Construction and Civils company.

We were asked to transform the brand of an innovative 200-year old company operating in a fiercely competitive sector. Their existing identity and digital ecosystem were a poor reflection of the company’s standing and its stated ambition to deliver £1bn in revenue by 2020.

To get under the skin of the organisation we engaged with each division of their company across every discipline in every region of the UK, to understand their particular challenges and understand what working for Graham meant to them. 

From this research phase we identified several core brand pillars which acted as the foundation for a new tone of voice and messaging framework. This then enabled us to define the GRAHAM brand position and create the visual identity which was expressed across all their external and internal touchpoints. 

The vibrant new GRAHAM brand and ‘Delivering lasting impact’ proposition truly actualises the difference the organisation makes to the world we live in.

Our brand identity concept was based on answering two fundamental questions. What? / Why? On one side, what have we delivered and on the other, why does it matter… what’s the lasting human impact?

This led us to a very simple but effective concept which symbolised the before and after of every Graham project and formed the basis for our brand identity and design system.

We’re proud to have played a key role in supporting GRAHAM on their mission to reach the top quartile of industry profitability performance.


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Graham Construction

We were asked to transform the brand of an innovative 200-year old company operating in a fiercely competitive sector. Their existing identity and digital ecosystem were a poor reflection of the company’s standing and its stated ambition to deliver £1bn in revenue by 2020.

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