Politics and brand advertising: Is it time to review protocol?


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You may have read recently about the Marsh and Parsons ad that was removed by JCDecaux from its OOH sites after advice from the Committee of Advertising Practice (CAP) that ads “must not unfairly portray or refer to anyone in an adverse way”.

We were proud of our association with the ad, but when it was removed from some platforms it got me thinking about the way brands participate in the political scene.