The Art of Storytelling: brands need our gift for showbiz
Thought piece originally featured in Campaign Magazine. Jason Gonsalves is CEO of Mcgarrybowen London.
At mb London we love change. We love people. And we love brands who make the world a more interesting place to live. In the digital economy where change is the only constant, every business is facing a simple choice: change or be changed. Embrace the new or wait for those who do to overtake you. At mb London we go further to understand how real people's lives are changing to help our clients succeed.