• Experiential marketing
  • Public relations (PR)


PR. Public Relations.

Great relationships are built on trust, truth and mutuality.

But so often this isn’t the case.

In the age of transparency and truth, and with people clamouring for belief-driven brands, we think it’s time for a new kind of PR that starts not with self-interest, but with purpose.

A mutually beneficial role in the world beyond making profit.

Purposeful PR.

That leads to Purposeful Relationships.

What a brand is here to do for you, not just say about itself.

Because who doesn’t like a person or an entity with purpose? A role that they share with the world, fuelled by a burning passion to make things better, built on a foundation of unarguable truth.

And if we’re going to be of value to culture, rather than getting in the way of it, we can think of no better people to make Purposeful PR than those who lead, shape and influence culture.

The Makers.

And so that is who we work with to architect ideas for businesses, brands and causes alike.


Purposeful PR, that’s Made by Makers




Case Studies

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Case Study

giffgaff - Black Friday Pop-Up

By Mc&T

On Black Friday giffgaff launched a pop-up shop where nothing was for sale. Encouraging people to take the pledge to ‘Choose Refurbished’, rather than buying new on Black Friday.

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Case Study

Justice4Grenfell - Three Billboards

By Mc&T

Justice4Grenfell - Three Billboards was a campaign that aimed to re-awaken awareness about the tragic fire that took place in Grenfell Tower, and put it back on the news agenda in order to put pressure on the authorities to deliver justice for the victims and survivors.

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Case Study


By Mc&T

We brought to life Kopparberg’s brand ethos ‘Outside is Ours’ by creating a physical manifestation of the Kopparberg brand - the KopparMountain. The experience was all about capturing the best feelings of being outside, when you’re free to roam and enjoy time spent with friends.

  • Archived Case Studies