Challenge

In 2014 Bodyform came to us in because they wanted to build a brave brand with purpose. Surfing along with fourth-wave feminism, we took taboos to task and had a lot of fun doing it. Six years later, we’re still creating bold social campaigns that accurately reflect women’s experiences, smash stereotypes and celebrate femininity without shame or censorship.


Solution

No blue liquid. No horse riding. No pretending that life is just fan-dooby-dozy when you’re on your period. We swapped euphemisms for realisms. A reminder that actually, periods aren’t something to be ashamed of. But, we know they can be pretty crap at times. 

We’ve developed a highly conversational messaging strategy, using social insights to ensure the brand is ahead of popular culture.

We work with influential content creators, artists and charities. Combining always-on community engagement with content production to drive debate and genuine social change.


Results

Bodyform has been in double digit growth in a declining category. Known for its bold social campaigns, it has long-term growth of Ipsos MORI brand health measurements: “understands me as a woman”

Media Bounty has solidified itself as the marketing department for the Bodyform brand. Their extensive work has earned awards from marketing magazines, and their passion is readily apparent. The team’s commitment and attentiveness to every detail have allowed this long-term partnership to prosper.” Traci Baxter, Bodyform Marketing Manager.


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Bodyform: It's Bloody Good

Bodyform came to us because they wanted to build a brave brand with purpose. Surfing along with fourth-wave feminism, we took taboos to task and had a lot of fun doing it.

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Media Bounty

020 7260 2600 hello@mediabounty.com