Meet the Persuadables: the 69% of the UK population that hold the key to unlocking growth for sustainable goods and services.
Too often, brands fall into the trap of targeting the 'ethical consumer' - just 14% of the UK population. If we want to see growth, it’s time to look elsewhere. Enter the Persuadables - the 69% of consumers that believe in climate change but are yet to start shopping sustainably.
To download the full report, head to: https://mediabounty.com/beyond-the-climate-bubble/