Mission

London

Fame & Footfall for Covent Garden

130+: pieces of media coverage every month

5: creative campaigns across the year

259: pieces of media coverage at Christmas

INSIGHT

Variety is the spice of life. The most popular destinations are those which constantly change and give us reasons to return.

IDEA

Faced with the challenge of competing with London's vast variety of new and exciting shopping and dining destinations, Covent Garden’s rich history as a fresh fruit and flower market inspired our solution for its future.

‘Always Fresh’ is Mission’s ongoing integrated campaign for Covent Garden, enabling our Content, PR and Events experts to create frequent fame and drive footfall to the estate, through an ever-evolving cultural programme - giving consumers reasons to visit and keep returning.

From creating immersive, TikTok-worthy art installations on the city streets, to profiling new restaurant and shop openings, and positioning Covent Garden’s executive team as national spokespeople for retail and cultural trends, we keep Covent Garden top of mind and a top destination choice for Londoners and visitors alike.

IMPACT

259 pieces of media coverage at Christmas - high visibility in a crucial trading period

130 pieces of media coverage per month

5 creative campaigns per year

Fame & Footfall for Covent Garden

London's vast variety of exciting shopping and dining destinations makes it a challenge for any area to be favourite. Through an insight-led, always-on creative campaign, Mission drives continual fame and footfall for Covent Garden, making it London's number one place to visit.