We made every decision with simplicity in mind. Rather than chasing the high-tech, corporate aesthetic that often follows the word ‘new’, we took visual cues from nature to create a fresh design around graceful movement and enduring elegance. Our technical build made the website simple for the firm to manage and maintain themselves, with the flexibility to adapt.
The brief began life as a website refresh, but our impact became much greater. By uncovering what really mattered to users, we brought clarity and structure to the way Macfarlanes talked about their work, and a new brand language to do it with (which was then brought to life across various printed collateral).