We’re a values-based business built around a philosophy of DO | FEEL | THINK. For our people, it encourages them to DO IT, to FEEL BELONGING and to THINK INDEPENDENTLY, creating a vibrant environment where our people can do the best work of their careers.
We use DO | FEEL | THINK to inspire our clients too. We want clients to show their values to the world through the acts they create digitally and in real life, helping to generate greater emotional connection with their products and brands, and creating audience relationships built on true Belief.
How do we do it? By connecting the modern key Belief drivers of PR, Sustainability, Employer Brand, and Digital Influence – all crucial to helping businesses win in our increasingly values-based world. It all adds up to a vision of creating a progressive and connected creative agency that helps clients find new ways to grow.
MSL developed the narrative and creative for Arçelik’s CEO, Hakan Bulgurlu’s Keynote at IFA 2019. As CEO to over 12 leading home appliance brands, Hakan is in a position to influence the industry to drive change and tackle some of the most pressing environmental issues.
EY wanted to move the conversation away from ‘Diversity & Inclusion' to ‘Belonging’ – a feeling everyone understands and creates in their workplace - in order to attract new talent. We launched an integrated, research-led, content-rich programme to tell EY’s story authentically.
The UK’s second largest online estate agency, Yopa, has retained MSL for ongoing strategic consumer PR after a three-way competitive pitch held at the end of 2018. MSL will be working seamlessly with Yopa’s in-house team to bring to life the new “Smooth Move” brand positioning.