MullenLowe Group UK

London https://www.mullenlowegroup.com/

Disciplines

  • Advertising/Creative
  • Brand Activation
  • Brand strategy
  • Branded content
  • CRM/Customer engagement
  • Customer experience
  • Digital Media Planning and Buying
  • Events
  • Integrated marketing
  • Media planning & buying
  • Public relations (PR)
  • Social
  • Sponsorship

About

MullenLowe Group, formed in 2015 through the merge of Lowe & Partners and Mullen Advertising, is a global creative boutique of distinctive, diverse agencies. Present in more than 65 markets with over 90 agencies, we are rich in local culture with both intimacy and scale.

We put humanity back into the business of communication. We provide our clients an unfair share of attention through compelling ideas that build outstanding brands.



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People


Clients

BITE Articles

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Voices

‘40 is only the beginning’

The 2022 winners of the 40 Over Forty awards underlines the importance of age inclusivity in the creative industries.

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Hot Pick

MullenLowe Group UK brings love to life-changing careers for the NHS

The impactful and authentic campaign continues to drive applications to the NHS in a challenging market.

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Thought Leadership

Gendered ageism: the new sexism in advertising

Agency leaders ask if brands should be doing a better job in representing and reflecting older women in advertising.

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Trend

Bupa campaign redefines health and wellness for the modern age

The campaign from MullenLowe Group aims to showcase the brands progressive view toward health

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Thought Leadership

‘Creativity is still the most radical solution’

Members of the Gerety Awards Jury join Nicola Kemp to consider how to create a space where award winning work can thrive.

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Trend

Why creatives need to be sympathetic to the cost-of-living crisis

The biggest risk for brands and their agencies right now is being tone-deaf.

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Thought Leadership

What does the great resignation mean for the future of employer branding?

Identifying the right tone and connecting authentically with people has never been more nuanced.

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Thought Leadership

Marketing lessons from this year’s Cannes Lions

Can Cannes really drive change? A look back on the winning work and key themes from the festival.

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Thought Leadership

Elevating the LGBTQ+ community extends beyond Pride Month

A round-up of BITE’s Pride coverage to elevate the voices of the LGBTQ+ community all year round.

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Voices

Stories, not storylines

Nic Alford warns against the use of stereotypes when it comes to LGBTQ+ representation

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Hot Pick

Magnum mash-up of Kylie and Peggy Gou hit the right notes

The IPG collective MullenLowe, GOLIN London and MullenLowe Profero created the supercharged remix for Magnum Ice Cream

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Trend

Can cancel culture help curb unethical business?

Gen Z’ers believe businesses have a responsibility to create a better world

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Fuel Your Imagination

Chef Karim Bourgi and MullenLowe MENA take aim at cyberbullying

If the internet were sugar-coated, it might be a better place

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Trend

Trust has become an undervalued commodity by brands

The advertising industry is in a trust crisis but there’s time to turn things around

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Hot Pick

Live 1000 Lives with a career in the NHS

Mullenlowe Group UK highlights what makes a career in the NHS so unique

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Interviews

‘A desk is a dangerous place from which to view the world’

Jose Miguel Sokoloff, Global President, MullenLowe Group Creative Council on a decade of the MullenLowe Group NOVA Awards

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Trend

Purpose is pointless without an end goal

Six Reasons brands should have one purposeful brand ambition.

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Trend

Can influencers still influence?

Taryn Malakou, Head of Clients at MullenLowe salt highlights the five principles of success brands should consider when looking to take a collaborative approach to advocacy.

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Trend

Brand purpose is no good if it doesn’t make money

Andy Last, Co-Founder of MullenLowe salt on why brands can’t afford to ignore their relationships with the wider world, or their commercial bottom line either.

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Trend

How Knorr harnessed the power of advocacy to drive behavioural change

Richard Cox, Founding Partner at MullenLowe salt on how Knorr placed purpose at the heart of its business and what brands can learn from it.

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Interviews

Breaking the coronavirus communications conundrum

Tom Knox, Chairman of MullenLowe London, on the greatest marketing challenge of his career.

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Hot Pick

NHS England and MullenLowe deliver a creative call to arms

‘We Are The NHS’ has become more than a marketing platform in the latest beautifully shot spot which provides a moment of reflection on 72 years of the nation’s health service.

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Hot Pick

Dunelm celebrates the idiosyncrasies of home life

It’s the messiness of this campaign that feels particularly important; it does not attempt to shy away from the reality of life but rather celebrates it in all its imperfect glory.

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Hot Pick

Lifebuoy returns to the UK to influence the nation’s hygiene habits

A new campaign recognises the unique position the brand is in during these uncertain times, using it as a force for good to bring about long lasting and vital behavioural change.

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Voices

Why now is the time to break the silence surrounding periods in the workplace

Shiv Brunwin, People Director at MullenLowe Group asks, is 2020 the year that we talk about that thing that happens every month to half the population that we just don’t talk about?

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Voices

Productivity vs. Presenteeism: Making flexible working a reality

The industry needs to move from viewing flexibility as a problem, to embracing the true opportunity new ways of working has to offer.

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Interviews

Andy Last, CEO, MullenLowe salt

Purpose has arguably fast become the most overused and misunderstood term in advertising. However, Andy Last, CEO of MullenLowe salt is determined to prove that tackling social issues can drive business growth.

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Interviews

Jo Arden, Chief Strategy Officer, MullenLowe

"I think we’re gradually tuning in to the fact that we can and should spearhead change in all its forms. That we have the platform to actively tackle lazy stereotypes and that in doing so we can be more relevant."