MullenLowe Group, formed in 2015 through the merge of Lowe & Partners and Mullen Advertising, is a global creative boutique of distinctive, diverse agencies. Present in more than 65 markets with over 90 agencies, we are rich in local culture with both intimacy and scale.
We put humanity back into the business of communication. We provide our clients an unfair share of attention through compelling ideas that build outstanding brands.
The 19th February 2020 was ‘World Eat for Good Day’, and what better time to launch Knorr’s new purpose campaign? Knorr’s ground-breaking film featured ‘Eativists’, real people with a real passion for positively impacting the planet through their plate.
As the world exited lockdown, MullenLowe launched a ‘Lite’ edition of Axe body spray for Gen-Z, claiming that it will make you slightly less irresistible than regular, full-strength Axe. It’s the responsible thing to do.
Supradyn is the leading multivitamin in countries around the world, but the category is a monotonous repeat of weary women, magically rejuvenated by a multi-vitamin pill or effervescent tablet. We wanted to elevate the brand and highlight women's internal strength.
This brand relaunch for the full product range saw MullenLowe build customer familiarity with their refreshed look and feel, and Profero have redesigned the brand’s first global website and implemented a global strategy.
MullenLowe launched Lifebuoy in an increasing noisy UK market during the pandemic. Through 110+ assets in 9 weeks, Lifebuoy became 37% of customers' preferred brand.
MullenLowe salt's brief was to engage key audiences to globally announce Dove’s new actions and commitments through earned channels with maximum impact, to act as a catalyst for wider industry change.
This is the brand story behind the creation and implantation of the Dirt is Good positioning.
MullenLowe Group expanded Dunelm's customer base through brand investment over the last three years, through market uncertainty, retail collapses and the pandemic.
Through re-inventing Harley-Davidson's international CRM system for today's consumer, by building a brand new customer lifecycle model, MullenLowe Profero were able to entice re-purchase across 70 markets using real time, personalised & automated campaigns.
Creating an AI-powered tool that revolutionises the way drinkers trial the Diageo Whisky range. ‘What’s Your Whisky helps customers understand the world of whisky jargon and complex flavours by matching the perfect whisky to their personal flavour profile.
Next Best Decisioning (NBD) is a data-led solution that automates the process of systematically identifying the next best place to spend each media dollar, across every market and every channel, in real-time, within profitable cost-per-acquisition limits.
We needed to unlock wagamama's unique offering across touchpoints, aid discovery of the menu and encourage both in-store visits and takeout delivery.
Together with music composer and sound designer Tim Cowie, MullenLowe Open and Sennheiser collaborated to create a perfectly curated piece of music, mixed in Sennheiser’s AMBEO immersive 3D audio technology, specifically designed to test these three elements in any headphones.
This campaign is targeted at teenagers about to choose their degree and career switchers considering going into nursing in a drive to up recruitment numbers. The spot launches in time for Year 13s going back to school.
The campaign was based on the audience truth; as you get older, your reactions slow and you get worse at games focussed on dexterity. Unfortunately, kids with faster reactions tend to have the upper hand.
This case study shows how timing, engaging creative and a frictionless mechanic created the conditions for people to become actively engaged and place value on their airmiles that ultimately changed lives.
#Yaydelay is a data-driven rush hour activation that turns ‘delays’ into ‘yays’ with free G&Ts. Combining train delay data with locational data, we targeted commuters who were delayed & served dynamic discounting via a digital coupon to be redeemed in a nearby bar.
A simple insight making a station 100% relevant again.
Relaunching a brand, reclaiming category leadership.
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