MullenLowe Group UKhttps://www.mullenlowegroup.com/
MullenLowe Group, formed in 2015 through the merge of Lowe & Partners and Mullen Advertising, is a global creative boutique of distinctive, diverse agencies. Present in more than 65 markets with over 90 agencies, we are rich in local culture with both intimacy and scale.
We are focused on delivering an Unfair Share of Attention for our clients' brands and are consistently ranked among the most awarded creative and effective agency networks in the world.
MullenLowe Profero: Harley-Davidson
Through re-inventing Harley-Davidson's international CRM system for today's consumer, by building a brand new customer lifecycle model, MullenLowe Profero were able to entice re-purchase across 70 markets using real time, personalised & automated campaigns.
MullenLowe Profero: Diageo, What's Your Whisky?
Creating an AI-powered tool that revolutionises the way drinkers trial the Diageo Whisky range. ‘What’s Your Whisky helps customers understand the world of whisky jargon and complex flavours by matching the perfect whisky to their personal flavour profile.
Mediahub UK: Western Union, Next Best Decisioning
Next Best Decisioning (NBD) is a data-led solution that automates the process of systematically identifying the next best place to spend each media dollar, across every market and every channel, in real-time, within profitable cost-per-acquisition limits.
MullenLowe Profero: Sennheiser, Sound Check
Together with music composer and sound designer Tim Cowie, MullenLowe Open and Sennheiser collaborated to create a perfectly curated piece of music, mixed in Sennheiser’s AMBEO immersive 3D audio technology, specifically designed to test these three elements in any headphones.
MullenLowe Group UK: NHS, We Are Nurses
This campaign is targeted at teenagers about to choose their degree and career switchers considering going into nursing in a drive to up recruitment numbers. The spot launches in time for Year 13s going back to school.
Gordon's Gin - #yaydelay
#Yaydelay is a data-driven rush hour activation that turns ‘delays’ into ‘yays’ with free G&Ts. Combining train delay data with locational data, we targeted commuters who were delayed & served dynamic discounting via a digital coupon to be redeemed in a nearby bar.
Archived Case Studies