MullenLowe Group UK

London https://www.mullenlowegroup.com/

Disciplines

  • Advertising/Creative
  • Brand strategy
  • Branded content
  • Customer experience
  • Events
  • Integrated marketing
  • Public relations (PR)
  • Sponsorship

About

MullenLowe Group, formed in 2015 through the merge of Lowe & Partners and Mullen Advertising, is a global creative boutique of distinctive, diverse agencies. Present in more than 65 markets with over 90 agencies, we are rich in local culture with both intimacy and scale.

We are focused on delivering an Unfair Share of Attention for our clients' brands and are consistently ranked among the most awarded creative and effective agency networks in the world.



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Case Studies

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Case Study

MullenLowe Profero: Harley-Davidson

By MullenLowe Group UK

Through re-inventing Harley-Davidson's international CRM system for today's consumer, by building a brand new customer lifecycle model, MullenLowe Profero were able to entice re-purchase across 70 markets using real time, personalised & automated campaigns.

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Case Study

MullenLowe Profero: Diageo, What's Your Whisky?

By MullenLowe Group UK

Creating an AI-powered tool that revolutionises the way drinkers trial the Diageo Whisky range. ‘What’s Your Whisky helps customers understand the world of whisky jargon and complex flavours by matching the perfect whisky to their personal flavour profile.

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Case Study

Mediahub UK: Western Union, Next Best Decisioning

By MullenLowe Group UK

Next Best Decisioning (NBD) is a data-led solution that automates the process of systematically identifying the next best place to spend each media dollar, across every market and every channel, in real-time, within profitable cost-per-acquisition limits.

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Case Study

MullenLowe salt: Dove Fights Plastic Waste Campaign

By MullenLowe Group UK

MullenLowe salt's brief was to engage key audiences to globally announce Dove’s new actions and commitments through earned channels with maximum impact, to act as a catalyst for wider industry change.

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Case Study

MullenLowe: Bringing 'Soul' to wagamama's digital ecosystem

By MullenLowe Group UK

We needed to unlock wagamama's unique offering across touchpoints, aid discovery of the menu and encourage both in-store visits and takeout delivery.

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Case Study

MullenLowe Profero: Sennheiser, Sound Check

By MullenLowe Group UK

Together with music composer and sound designer Tim Cowie, MullenLowe Open and Sennheiser collaborated to create a perfectly curated piece of music, mixed in Sennheiser’s AMBEO immersive 3D audio technology, specifically designed to test these three elements in any headphones.

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Case Study

MullenLowe: Persil, Dirt is Good

By MullenLowe Group UK

This is the brand story behind the creation and implantation of the Dirt is Good positioning.

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Case Study

MullenLowe Group UK: NHS, We Are Nurses

By MullenLowe Group UK

This campaign is targeted at teenagers about to choose their degree and career switchers considering going into nursing in a drive to up recruitment numbers. The spot launches in time for Year 13s going back to school.

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Case Study

World of Tanks - Stop Getting Owned By Kids

By MullenLowe Group UK

The campaign was based on the audience truth; as you get older, your reactions slow and you get worse at games focussed on dexterity. Unfortunately, kids with faster reactions tend to have the upper hand.

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Case Study

Etihad Guest - Travel for Good

By MullenLowe Group UK

This case study shows how timing, engaging creative and a frictionless mechanic created the conditions for people to become actively engaged and place value on their airmiles that ultimately changed lives.

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Case Study

Gordon's Gin - #yaydelay

By MullenLowe Group UK

#Yaydelay is a data-driven rush hour activation that turns ‘delays’ into ‘yays’ with free G&Ts. Combining train delay data with locational data, we targeted commuters who were delayed & served dynamic discounting via a digital coupon to be redeemed in a nearby bar.

  • Archived Case Studies