MullenLowe Group UK

London www.mullenlowelondon.com/

Disciplines

  • Advertising/Creative
  • Brand strategy
  • Branding / design
  • CRM/Customer engagement
  • Digital
  • Digital Media Planning and Buying
  • Integrated marketing
  • Media planning & buying
  • Public relations (PR)

About

We work with some of the world’s most innovative marketers; clients who think like challengers. And so do we.

We are courageous and go beyond convention. Whether it’s defying category norms, breaking conventions, talking to an audience in a new way or across new channels, or changing behaviours through innovation.

This way of thinking gets us to our most creative and effective work.

Our hyperbundled approach involves a communion of our best talent with wit and charisma from every discipline. From brand planning to creative campaign development, customer experience to sustainability and purpose communications, media planning and buying to agile production. This approach ensures we deliver ideas that maximise the opportunity for the brand as a whole, never just one channel.

Although this page is focused on MullenLowe Group UK, we are a network of distinctive agencies, rich in local culture with both intimacy and scale, providing a full service offering with a depth of resources across the globe in 90+ offices and in 65+ markets.



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Case Studies

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Case Study

Western Union: Next Best Decisioning

By MullenLowe Group UK

Next Best Decisioning (NBD) is a data-led solution that automates the process of systematically identifying the next best place to spend each media dollar, across every market and every channel, in real-time, within profitable cost-per-acquisition limits.

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Case Study

Persil: Dirt is Good

By MullenLowe Group UK

This is the brand story behind the creation and implantation of the Dirt is Good positioning.

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Case Study

Diageo: What's Your Whisky?

By MullenLowe Group UK

Creating an AI-powered tool that revolutionises the way drinkers trial the Diageo Whisky range. ‘What’s Your Whisky helps customers understand the world of whisky jargon and complex flavours by matching the perfect whisky to their personal flavour profile.

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Case Study

Sennheiser: Sound Check

By MullenLowe Group UK

Together with music composer and sound designer Tim Cowie, MullenLowe Open and Sennheiser collaborated to create a perfectly curated piece of music, mixed in Sennheiser’s AMBEO immersive 3D audio technology, specifically designed to test these three elements in any headphones.

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Case Study

Bringing 'Soul' to wagamama's digital ecosystem

By MullenLowe Group UK

We needed to unlock wagamama's unique offering across touchpoints, aid discovery of the menu and encourage both in-store visits and takeout delivery.

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Case Study

Dove Fights Plastic Waste Campaign

By MullenLowe Group UK

MullenLowe salt's brief was to engage key audiences to globally announce Dove’s new actions and commitments through earned channels with maximum impact, to act as a catalyst for wider industry change.

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Case Study

World of Tanks - Stop Getting Owned By Kids

By MullenLowe Group UK

The campaign was based on the audience truth; as you get older, your reactions slow and you get worse at games focussed on dexterity. Unfortunately, kids with faster reactions tend to have the upper hand.

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Case Study

Etihad Guest - Travel for Good

By MullenLowe Group UK

This case study shows how timing, engaging creative and a frictionless mechanic created the conditions for people to become actively engaged and place value on their airmiles that ultimately changed lives.

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Case Study

Gordon's Gin - #yaydelay

By MullenLowe Group UK

#Yaydelay is a data-driven rush hour activation that turns ‘delays’ into ‘yays’ with free G&Ts. Combining train delay data with locational data, we targeted commuters who were delayed & served dynamic discounting via a digital coupon to be redeemed in a nearby bar.

  • Archived Case Studies