MullenLowe Group UK

London https://www.mullenlowegroup.com/

Disciplines

  • Advertising/Creative
  • Brand Activation
  • Brand strategy
  • Branded content
  • CRM/Customer engagement
  • Customer experience
  • Digital Media Planning and Buying
  • Events
  • Integrated marketing
  • Media planning & buying
  • Public relations (PR)
  • Social
  • Sponsorship

About

MullenLowe Group, formed in 2015 through the merge of Lowe & Partners and Mullen Advertising, is a global creative boutique of distinctive, diverse agencies. Present in more than 65 markets with over 90 agencies, we are rich in local culture with both intimacy and scale.

We put humanity back into the business of communication. We provide our clients an unfair share of attention through compelling ideas that build outstanding brands.



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Clients

Case Studies

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Case Study

Covid-19 Phase Three: Vaccination

By MullenLowe Group UK

Never was being a force for good more important than when Covid-19 hit in March 2020. We were appointed by the UK Government to develop and deliver an ongoing series of multi-channel public-information communications in an unprecedented climate.

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Case Study

Covid-19 Phase Two: Covid-19 App

By MullenLowe Group UK

Never was being a force for good more important than when Covid-19 hit in March 2020. We were appointed by the UK Government to develop and deliver an ongoing series of multi-channel public-information communications in an unprecedented climate.

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Case Study

Covid-19 Phase One: Hands, Face, Space

By MullenLowe Group UK

Never was being a force for good more important than when Covid-19 hit in March 2020. We were appointed by the UK Government to develop and deliver an ongoing series of multi-channel public-information communications in an unprecedented climate.

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Case Study

Miley in Layers

By MullenLowe Group UK

MullenLowe Profero, with LOLA MullenLowe Madrid, GOLIN, and ITB Worldwide, have created an unparalleled experience for the world’s authority on pleasure, Magnum. Miley Cyrus’ immersive 8D concert continues the brand’s heritage of championing creatives to break down barriers.

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Case Study

Knorr, Eativists

By MullenLowe Group UK

The 19th February 2020 was ‘World Eat for Good Day’, and what better time to launch Knorr’s new purpose campaign? Knorr’s ground-breaking film featured ‘Eativists’, real people with a real passion for positively impacting the planet through their plate.

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Case Study

Axe Lite

By MullenLowe Group UK

As the world exited lockdown, MullenLowe launched a ‘Lite’ edition of Axe body spray for Gen-Z, claiming that it will make you slightly less irresistible than regular, full-strength Axe. It’s the responsible thing to do.

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Case Study

Bayer's Supradyn Memory Test

By MullenLowe Group UK

Supradyn is the leading multivitamin in countries around the world, but the category is a monotonous repeat of weary women, magically rejuvenated by a multi-vitamin pill or effervescent tablet. We wanted to elevate the brand and highlight women's internal strength.

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Case Study

MullenLowe Group: Bahlsen By Design

By MullenLowe Group UK

This brand relaunch for the full product range saw MullenLowe build customer familiarity with their refreshed look and feel, and Profero have redesigned the brand’s first global website and implemented a global strategy.

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Case Study

MullenLowe: Bish, Bash, Bosh - Lifebuoy

By MullenLowe Group UK

MullenLowe launched Lifebuoy in an increasing noisy UK market during the pandemic. Through 110+ assets in 9 weeks, Lifebuoy became 37% of customers' preferred brand.

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Case Study

MullenLowe salt: Dove Fights Plastic Waste Campaign

By MullenLowe Group UK

MullenLowe salt's brief was to engage key audiences to globally announce Dove’s new actions and commitments through earned channels with maximum impact, to act as a catalyst for wider industry change.

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Case Study

MullenLowe: Persil, Dirt is Good

By MullenLowe Group UK

This is the brand story behind the creation and implantation of the Dirt is Good positioning.

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Case Study

MullenLowe Group UK: Dunelm, How Real People Furnish Their Homes

By MullenLowe Group UK

MullenLowe Group expanded Dunelm's customer base through brand investment over the last three years, through market uncertainty, retail collapses and the pandemic.

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Case Study

MullenLowe Profero: Harley-Davidson

By MullenLowe Group UK

Through re-inventing Harley-Davidson's international CRM system for today's consumer, by building a brand new customer lifecycle model, MullenLowe Profero were able to entice re-purchase across 70 markets using real time, personalised & automated campaigns.

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Case Study

MullenLowe Profero: Diageo, What's Your Whisky?

By MullenLowe Group UK

Creating an AI-powered tool that revolutionises the way drinkers trial the Diageo Whisky range. ‘What’s Your Whisky helps customers understand the world of whisky jargon and complex flavours by matching the perfect whisky to their personal flavour profile.

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Case Study

Mediahub UK: Western Union, Next Best Decisioning

By MullenLowe Group UK

Next Best Decisioning (NBD) is a data-led solution that automates the process of systematically identifying the next best place to spend each media dollar, across every market and every channel, in real-time, within profitable cost-per-acquisition limits.

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Case Study

MullenLowe: Bringing 'Soul' to wagamama's digital ecosystem

By MullenLowe Group UK

We needed to unlock wagamama's unique offering across touchpoints, aid discovery of the menu and encourage both in-store visits and takeout delivery.

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Case Study

MullenLowe Profero: Sennheiser, Sound Check

By MullenLowe Group UK

Together with music composer and sound designer Tim Cowie, MullenLowe Open and Sennheiser collaborated to create a perfectly curated piece of music, mixed in Sennheiser’s AMBEO immersive 3D audio technology, specifically designed to test these three elements in any headphones.

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Case Study

MullenLowe Group UK: NHS, We Are Nurses

By MullenLowe Group UK

This campaign is targeted at teenagers about to choose their degree and career switchers considering going into nursing in a drive to up recruitment numbers. The spot launches in time for Year 13s going back to school.

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Case Study

World of Tanks - Stop Getting Owned By Kids

By MullenLowe Group UK

The campaign was based on the audience truth; as you get older, your reactions slow and you get worse at games focussed on dexterity. Unfortunately, kids with faster reactions tend to have the upper hand.

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Case Study

Etihad Guest - Travel for Good

By MullenLowe Group UK

This case study shows how timing, engaging creative and a frictionless mechanic created the conditions for people to become actively engaged and place value on their airmiles that ultimately changed lives.

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Case Study

Gordon's Gin - #yaydelay

By MullenLowe Group UK

#Yaydelay is a data-driven rush hour activation that turns ‘delays’ into ‘yays’ with free G&Ts. Combining train delay data with locational data, we targeted commuters who were delayed & served dynamic discounting via a digital coupon to be redeemed in a nearby bar.

  • Archived Case Studies