We work with some of the world’s most innovative marketers; clients who think like challengers. And so do we.
We are courageous and go beyond convention. Whether it’s defying category norms, breaking conventions, talking to an audience in a new way or across new channels, or changing behaviours through innovation.
This way of thinking gets us to our most creative and effective work.
Our hyperbundled approach involves a communion of our best talent with wit and charisma from every discipline. From brand planning to creative campaign development, digital transformation, PR and social media, activation and experiential, shopper and dealership marketing, media planning and buying, mobile marketing, design, direct response, and performance analytics. This approach ensures we deliver ideas that maximise the opportunity for the brand as a whole, never just one channel.
Although this page is focused on MullenLowe Group UK, we are a network of distinctive agencies, rich in local culture with both intimacy and scale, providing a full service offering with a depth of resources across the globe in 90+ offices and in 65+ markets.
This case study shows how timing, engaging creative and a frictionless mechanic created the conditions for people to become actively engaged and place value on their airmiles that ultimately changed lives.
#Yaydelay is a data-driven rush hour activation that turns ‘delays’ into ‘yays’ with free G&Ts. Combining train delay data with locational data, we targeted commuters who were delayed & served dynamic discounting via a digital coupon to be redeemed in a nearby bar.
A simple insight making a station 100% relevant again.
Relaunching a brand, reclaiming category leadership.
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