Bahlsen By Design

Challenge

With Bahlsen changing hands from one generation to the next, how do we bring the brand into the 21st century. From the brand positioning, visual identity and packaging, all the way through to communications.

Solution

Work closely with the newly appointed owner, the 4th generation of the Bahlsen family, to build a new brand positioning which could be used as the north star for all our channel executions.

At the simplest level, every entry point to Bahlsen is obsessively crafted. The social grids are used like a gallery, and platforms used creatively, pushing the functionality and user expectation to create joyful, relaxing moments for our followers to pause and savour our craftmanship amongst a noisy and stressful world.


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MullenLowe Group: Bahlsen By Design

This brand relaunch for the full product range saw MullenLowe build customer familiarity with their refreshed look and feel, and Profero have redesigned the brand’s first global website and implemented a global strategy.