MullenLowe Group UK

London www.mullenlowelondon.com/

Disciplines

  • Advertising/Creative
  • Brand strategy
  • Branding / design
  • CRM/Customer engagement
  • Digital
  • Digital Media Planning and Buying
  • Integrated marketing
  • Media planning & buying
  • Public relations (PR)

About

We work with some of the world’s most innovative marketers; clients who think like challengers. And so do we.

We are courageous and go beyond convention. Whether it’s defying category norms, breaking conventions, talking to an audience in a new way or across new channels, or changing behaviours through innovation.

This way of thinking gets us to our most creative and effective work.

Our hyperbundled approach involves a communion of our best talent with wit and charisma from every discipline. From brand planning to creative campaign development, digital transformation, PR and social media, activation and experiential, shopper and dealership marketing, media planning and buying, mobile marketing, design, direct response, and performance analytics. This approach ensures we deliver ideas that maximise the opportunity for the brand as a whole, never just one channel.

Although this page is focused on MullenLowe Group UK, we are a network of distinctive agencies, rich in local culture with both intimacy and scale, providing a full service offering with a depth of resources across the globe in 90+ offices and in 65+ markets.



Connect


People


Clients

Insights

Ownership
Group owned
Established
1961
Number of Staff
301-400
Turnover
Not Disclosed

Ethos

We work with some of the world’s most innovative marketers; clients who think like challengers. And so do we.

We are courageous and go beyond convention. Whether it’s defying category norms, breaking conventions, talking to an audience in a new way or across new channels, or changing behaviours through innovation.

This way of thinking gets us to our most creative and effective work.

Our hyperbundled approach involves a communion of our best talent with wit and charisma from every discipline. From brand planning to creative campaign development, digital transformation, PR and social media, activation and experiential, shopper and dealership marketing, media planning and buying, mobile marketing, design, direct response, and performance analytics. This approach ensures we deliver ideas that maximise the opportunity for the brand as a whole, never just one channel.

Although this page is focused on MullenLowe Group UK, we are a network of distinctive agencies, rich in local culture with both intimacy and scale, providing a full service offering with a depth of resources across the globe in 90+ offices and in 65+ markets.


Culture

Research consistently shows that diverse teams are more creative and more productive, which in our business, makes all the difference. Diversity is also transforming consumers. For us to compete effectively, our workforce has to reflect the world's changing demographics and more important, its changing marketplace.

Our goal is to be one of the world's most diverse and inclusive companies. Our approach addresses the issue in a systematic and structured manner. We believe this is the only way to achieve the lasting culture change that we seek across our organisation and drive long-term, sustainable results.

As MullenLowe Group UK, in 2018, we partnered with Creative Equals on the Creative Equality standard and received a comprehensive assessment around three key pillars of ‘Culture’, ‘People’ and ‘Equality’ using diversity filters including gender, BAME, age, social mobility, LGBTQ, neurodiversity and disability. The survey results have provided a very honest account of where we are – the good, the bad and the ugly.


Ambition

With attention the most competed for currency in the 21st Century, our ambition if to give our clients’ brands an unfair share of attention - both conscious and unconscious attention - that far exceeds their market share, their budget, their penetration and their distribution.

We do this through the pursuit of Organising Ideas. Ideas that have the power to inform everything a brand says and does. Ideas that act as a North star, inspiring people internally and influencing perceptions externally.

Our ambition within these four walls, as defined in the D&I Committee’s mission statement, is to foster a place of belonging, where difference is valued. To cultivate, champion and protect a shared sense of belonging, enabling every member of MullenLowe to feel empowered, respected and valued as a community.

Diversity

Based on terminology used in the IPA diversity survey 2016


We’re committed to going 50:50

Creative Equals Logo

Awards

Best Digital

The Drum Marketing Awards


Best Use of Data and Insight

The Drum Marketing Awards


Grand Prix

The Drum Marketing Awards


Positive Change, Social Good-Non-Profit for We Are The NHS - Silver

Euro Effie Awards


Positive Change, Social Good-Non-Profit for We Are The NHS - Silver

Euro Effie Awards


Best Use of Moving Image for NHS: We Are Returning Nurses - Bronze

Direct Marketing Association Awards


Best Public Sector for NHS: We Are Returning Nurses - Gold

Direct Marketing Association Awards


Best Customer Journey for NHS: We Are Returning Nurses - Gold

Direct Marketing Association Awards


Best B2C for NHS: We Are Returning Nurses - Gold

Direct Marketing Association Awards


Public Sector: Best Health Cause Campaign

Campaigns for Good Awards


Agency of the Year

Campaigns for Good Awards