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Co-op | Future of Food

The Challenge

Co-op’s members and customers care about the future of the food they love. They care about healthy eating, honest labelling, recyclable packaging, food waste and British sourcing. Which is why Co-op launched their Future of Food ambition, to look at how they tackle those challenges up until 2030. Co-op approached Nice and Serious to design their Future of Food report and creative collateral for their launch event.

The Solution

As with all of our projects, the team wanted to find a creative thread that would run through all of the design work. The ‘recipe for sustainability’ is about breaking down Co-op’s ambitious plan into its components, much like a recipe, to make it digestible for members and customers. A photo shoot then helped to provide us with a distinctive and striking style of photography to amplify the idea throughout the report design.

For the Future of Food launch event we produced a short, inspiring film which was screened in a large format in a tunnel to create an immersive experience for the audience entering the event space. The Co-op events team then used the photography and creative collateral to create a consistent look and feel to the event - bringing the recipe for sustainability idea to life.


Co-op | Future of Food

Creative development and design for the launch of the Co-op's Future of Food plan.

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