ODD London

London www.oddlondon.com


  • Advertising/Creative
  • Brand strategy
  • Social


ODD is a creative agency on a mission to build the world’s most desirable brands.

Why? Because over the next ten years, many of the brands we know today will cease to exist - only the most desirable will survive.

Founded in 2004 by Simon Glover and Nick Stickland, the agency specialises in the fashion and lifestyle space, through its mini-network of offices in London, New York and Sydney.

ODD prides itself on creating lifestyles, not campaigns - because the most desirable brands are part of people's everyday lives.

Over the last 15 years, ODD has delivered desirability and effectiveness for some the world's best-loved brands, including Dr. Martens, Eastpak, F&F, Primark, Mr Porter, Benefit Cosmetics and Levi Strauss, with a number of awards along the way, from the likes of Campaign Big, MAA, Drapers and DADI.






Youth Oracles Introduced

No one can predict the future, obviously. But we believe our futures should be envisioned by those who actually are OUR FUTURE (i.e. Gen Z) to create something people will desire not just now, but for years to come. It doesn’t matter what business you’re in or what brand you are, the wisdom of youth is an asset valuable to all. So Youth Oracles is dedicated to them: their opinions and their content to help us envision our futures for the better.


Modest Fashion: The Industry's Best Kept Secret

Modest Fashion is a billion-dollar industry & one of fashion's fastest growing sectors, yet it still eludes the attention of many of fashion's mainstream players. Our study uncovers the lifestyles of British Muslims, how they shop, & why misconceptions have lead to 86% of them feeling ignored by high-street brands. It delves into why they spend 16% more on clothing than the average British woman, & reveals how brands can connect with this growing demographic in an authentic and informed way.