The&Partnership

London http://www.theandpartnership.com

Disciplines

  • Advertising/Creative
  • Integrated marketing

About

The&Partnership is a future-focused creative agency whose mission is to bring together creativity, technology and data in new, exciting and effective ways. We call it the Power of &, bringing things together - data & creativity, talent & technology, client & agency - we make more powerful & effective content. Originally founded in 2001 as CHI, the agency rebranded in 2018 as The&Partnership, underlining its position as the beating creative and strategic heart of The&Partnership’s cross-discipline network of agencies.



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Clients

New Work

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New Work

Danone Light & Free

By The&Partnership

Led by a rebellious TV spot that parodies the instantly recognisable and outdated tropes of the category, this integrated campaign positions Light & Free as an ally for consumers who are looking for yogurt options to help make them feel good.

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New Work

LG

By The&Partnership

Our new global integrated campaign, ‘Light up your world’, demonstrating the innovative self-lit pixel technology of LG’s new OLED evo. The campaign will live across all LG touchpoints in 2021, from their above-the-line advertising to their owned online channels.

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New Work

NatWest

By The&Partnership

The campaign is the first in a new, long-term creative approach aimed at showcasing NatWest as a supportive partner, helping customers to take action today that will allow them to achieve their goals for tomorrow sooner.

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New Work

Pets at Home

By The&Partnership

An audience-first content strategy built for the pace of retail. Fuelled by customer data to react to real needs. Delivering hyper-relevant creative content to power growth for the brand.

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New Work

Argos

By The&Partnership

Argos' latest Christmas campaign, shot by award-winning director James Rouse and set to Gary Barlow's new song 'Incredible', once again taps into the nostalgia of flicking through the iconic Argos gift guide at Christmas...this time with a magical twist.

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New Work

Hive

By The&Partnership

Hive's new campaign brings to life the convenience and excitement of living in a smart home, stylistically aligning with sister brand British Gas to show how Hive's range of smart home products work seamlessly together to outsmart the chaos and keep up with the fun of family life

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New Work

RNIB

By The&Partnership

The&Partnership and RNIB have created a fully accessible pregnancy test prototype, that would allow women with sight loss to know their result privately for the first time. The prototype is part of a broader multi-channel campaign raising awareness of inaccessible design.

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New Work

RNIB

By The&Partnership

We turned the world famous Piccadilly Lights billboard upside down to raise awareness of the challenges social distancing poses to blind and partially sighted people. The billboard stunt runs for a week and is part of a broader multi-channel campaign for RNIB.

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New Work

Toyota

By The&Partnership

With 15 million Toyota Hybrid drivers across the world, the Toyota brand is responsible for more electric kilometres being driven than any other brand, every day. To celebrate this impressive feat and Hybrid technology, we created this multi-channel, multi-market campaign.

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New Work

LTA

By The&Partnership

Every summer, tennis climbs the sporting agenda, with Wimbledon fever enticing fans onto the court. This year, the LTA and The&Partnership wanted to inspire people of all abilities, ages, locations and backgrounds to pick up a racket and play their own way.

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New Work

Argos

By The&Partnership

Argos and The&Partnership London launch a content series encouraging Britain to have fun at home and spend some time together during lockdown. The hero film, "Drum From Home", premiered on Britain's Got Talent and features members of the public drumming to 'Gotta Get Thru This'.

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New Work

Argos

By The&Partnership

Argos and The&Partnership London launch the third instalment of the 'So Stylish' homeware campaign in collaboration with the British model and actress, Suki Waterhouse, encouraging viewers to feel a desire for change with the new season.

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New Work

British Gas

By The&Partnership

Nucleus’ first campaign, ‘Here to Solve’, will be at the heart of an ongoing programme of activity focused on shifting consumer’s perceptions of British Gas as ‘just’ an energy supplier and demonstrating the wider benefits that the home services provider can bring to their lives.

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New Work

NatWest

By The&Partnership

In our first creative for NatWest, we are reminded that you're never too young to start good money habits. With the bank's free financial education programme, MoneySense, UK children aged 5-18 years, are taught how to feel money confident.

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New Work

The Royal National Institute of Blind People (RNIB)

By The&Partnership

We worked alongside RNIB, taking existing everyday objects and re-branding them to reflect the way they are used in ingenious life-hacks shared by people with sight loss. The products turn the concept of accessible design on its head – with the users becoming the designers.

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New Work

Argos

By The&Partnership

Celebrating the iconic, long-standing tradition of circling your most-wanted gifts in the Argos catalogue, renamed the ‘The Book of Dreams’, the advert delivers on this promise as a dad’s childhood dreams are awoken when he sees a drumkit his daughter circled.

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New Work

Lexus

By The&Partnership

The Lexus ES is an intuitive vehicle, packed with AI-powered technology that works with the driver for superior performance. This partnership of ‘man and machine’ led us to create a campaign where the hero film would be written by a machine and directed by an Oscar-winning human

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New Work

Argos

By The&Partnership

To drive reappraisal for Argos’ Home category, we borrowed cues from the fashion world to turn heads and demonstrate that Argos’ homeware and furniture is ‘so stylish you can wear it’.

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New Work

Onken

By The&Partnership

With the yoghurt category ever-growing and with the launch of their new master brand, Onken needed a big brand idea that highlighted their key differentiator, taste, in an emotionally persuasive way.

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New Work

Corolla

By The&Partnership

Corolla Hybrid is genuinely fun to drive; delivering the perfect combination of comfort, cornering ability and fuel efficiency. The Move Ahead campaign captures this. Developed to launch the Corolla in Europe it will sit across all channels: digital, social, OOH, print, TVC.

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New Work

RNIB

By The&Partnership

Helping people understand sight loss. Encouraging people to see the person, not the sight loss.

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New Work

Argos

By The&Partnership

‘Operation School Run’ showcasing that customers can now buy back-to-school uniform ranges.

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New Work

TalkTalk

By The&Partnership

TalkTalk unveil the first ever unscripted TV advert to reveal what Christmas really looks like.

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New Work

Lexus Europe

By The&Partnership

The multichannel campaign brings to life famous works of art to celebrate the design of the new NX.

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New Work

Lexus International

By The&Partnership

Shift showcases the extraordinary imagination, craftsmanship, design and engineering behind Lexus.

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New Work

Argos

By The&Partnership

eight-foot tall, neon yetis, hurtling through the streets of a snowy town on ice-skates

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New Work

The Prince's Trust

By The&Partnership

Celebrating the difference 40 years of The Prince's Trust has made to young lives.

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New Work

The Sunday Times Rich List

By The&Partnership

Tarot cards illustrated with the faces of celebrities telling the story of their ups and downs.

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New Work

Carphone iD

By The&Partnership

The campaign – a documentary-style content series entitled #DOYOUROWNTHING launched on Facebook

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New Work

TalkTalk X Factor

By The&Partnership

The 2015 idents allowed fans to star in their own music videos shot by pop's best known directors.

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New Work

Argos

By The&Partnership

An adrenaline-fuelled 60 seconds of extreme winter sports action showcasing Argos's top brands

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New Work

British Gas

By The&Partnership

A penguin ‘Wilbur’ discovers the wonders of a warm and working family home. From a mysterious blue flame, to steamy water and a warm radiator.

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New Work

Lexus International

By The&Partnership

Lexus Hoverboard - project 4 of our Amazing in Motion series demonstrating creativity, imagination and innovation at the heart of the Lexus brand

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New Work

Lexus International

By The&Partnership

SLIDE is the fourth project in the ‘Amazing in Motion’ series.The Lexus hoverboard represents true engineering innovation. #Lexushover

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New Work

The Prince's Trust

By The&Partnership

‘Learn The Hard Way’, urges employers to look with fresh eyes at young people from troubled backgrounds and acknowledge the skills they have.

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New Work

TalkTalk

By The&Partnership

Household objects are brought to life to represent the happiness of a well-connected home.

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New Work

Argos

By The&Partnership

The exciting new campaign ‘GET SET GO ARGOS’ brings to life the retailer’s unique offering and its drive to become a digital retail leader.

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New Work

Lexus International

By The&Partnership

STROBE is the third in a series of projects CHI&Partners; has created to reflect Lexus’ ‘Amazing in Motion’ engineering.

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New Work

The Prince's Trust

By The&Partnership

The Prince’s Trust believe that every young person has the potential to achieve something in their life.

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New Work

Samsung

By The&Partnership

More than just another platform for your social content, ‘King of TV City’ positions the product as ‘A new way to control TV’.

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New Work

TalkTalk

By The&Partnership

Less than a year after launch, TalkTalk celebrate being Britain’s fastest growing TV service with a new brand campaign.

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New Work

Lexus

By The&Partnership

Lexus Europe’s integrated campaign to promote the launch of the New Generation IS 300h model.

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New Work

Lexus

By The&Partnership

Swarm is the second project in the Lexus ‘Amazing In Motion’ Global brand campaign series.

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New Work

Anchor

By The&Partnership

Glorious Nothing Days launches Anchor’s new Mature Cheddar cheese and continues their ‘Tastes Like Home’ positioning.

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New Work

Anchor

By The&Partnership

The ‘Tastes Like Home’ campaign affectionately celebrates Anchor’s place in our kitchens, the beating hearts of our homes.

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New Work

Lexus

By The&Partnership

A set of ambitious projects exploring the complexity and beauty of motion – starting with our first project ‘Steps’.

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New Work

Samsung Smart TV

By The&Partnership

Samsung global campaign to promote their latest Smart TV. ‘Charge’ demonstrates the new state-of-the-art Smart Recommendation technology.

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New Work

TalkTalk

By The&Partnership

Our new heart warming spot for TalkTalk celebrates the role that phone, broadband and TV plays in their customers lives.

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New Work

Argos

By The&Partnership

Our Aliens shine a light on the quirky shopping behaviours of humans, highlighting why Argos is the best way to shop online.

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New Work

The New GS

By The&Partnership

The TV ad features the GS driving on a "million-mile" journey, travelling through varied and ever-changing landscapes.