We are The&Partnership.
We believe in the power of partnership.
Bringing diverse creators together.
To reimagine how great brands are built.
We are one of the world’s fastest growing marketing networks. Backed by WPP, our 1800-strong multi-disciplined agency network has seen four continuous years of record growth against a challenging industry backdrop. We attribute this rapid expansion to the success of our ‘&Model’ agencies. Our multi-disciplined teams work alongside clients’ marketing departments in new, nimble ways, delivering data-driven creativity to fit new marketing agendas and are designed to meet the growing need for maximum speed, agility, cost-effectiveness and integration.
Team GB and ParalympicsGB, work with British Gas in a new campaign that flips sporting stereotypes on its head. As the category leader, British Gas is stepping up to drive positive change in the industry by rewarding its customers for better, more sustainable, energy use.
The latest campaign and pan-European brand platform celebrates the small steps the brand, and we can all take, that ladder up to big leaps forward beyond what anyone thought possible. The campaign celebrates the individual steps made by real people who go beyond in their lives.
Paprika in spag bol? Hot sauce in lasagne? Whatever happens to be your favourite twist on a Dolmio meal, we say “Dolmioooo-Yeahhhh!”, in the first piece of broadcast work delivered by The&Partnership for Dolmio® since our appointment as global creative agency of record in 2021.
Building on its position as one of the most cherished and reliable brands in the UK, Argos aims to shift perceptions about the quality of products that are on offer, brought to life through two new brand characters who draw attention to the breadth of Argos’ range.
Ban Conversion Therapy
Working with a collective of 21* LGBTQA+ charities, coordinated by Stonewall, we have released a powerful short film depicting the abuse of a young trans person undergoing so-called ‘conversion therapy’. The abuse seen in the 2.5-minute-long film is 100% legal in the UK.
For the first time since their brand relaunch, M&M’S® have released a new Halloween campaign. The campaign relays the message that whoever you are and however you choose to celebrate, we all have something surprising, fun and unique to bring to the Halloween party.
The Prince's Trust
2.8 million 16-25 year-olds don’t think their job prospects will ever recover from the pandemic. Our new campaign is to drive awareness of young people across the UK who are struggling with the repercussions of the pandemic, and who will be hit hard by the cost-of-living crisis.
‘See the Person’ challenges outdated public attitudes and misperceptions of sight loss to break down barriers. The number one barrier faced by blind and partially sighted people in the UK is public misperceptions, the leading insight that inspired the campaign.
British Gas has launched a cross-platform campaign to help households navigate the uncertainty around the energy crisis. The campaign communicates, openly and transparently, what the company is doing British Gas Answers the UK’s Energy Crisis Questions in Cross Platform Campaign
‘Tomorrow Begins Today’, creatively concepted and executed by The&Partnership, looks to generate awareness of NatWest’s role as a supportive changemaker – providing the tools, the people and the technology to empower the next generation to overcome the obstacles.
Today LTA announced a new summer campaign, #YourCourtYourRules, creatively concepted and executed by The&Partnership. Kickstarting the campaign is a world-first tennis court cover at the cinch Championships at The Queen’s Club, as part of a 360 integrated campaign.
To launch the Toyota Agyo X, we needed to make our young, trendy, digitally native target audience aware of just how revolutionary and unique the Aygo X is. So we urged them to DRIVE TALL – by celebrating the taller, bolder attitude that Aygo X shares with them.
Toyota’s motorsport sub-brand GAZOO Racing has launched its first brand campaign in Europe. ‘That GR Feeling’ is a collection of short films that showcases the GR series and features a thrilling line-up of pure sports cars - rewriting everything you’d expect from a Toyota.
International aid organisations, such as UNICEF, WaterAid & Save the Children are speaking to the public as one, to reignite the belief in the power of ‘helping’ and rebuild trust. Directed by Chris Hewitt, the film highlights the human stories of aid workers everywhere.
Danone Light & Free
Led by a rebellious TV spot that parodies the instantly recognisable and outdated tropes of the category, this integrated campaign positions Light & Free as an ally for consumers who are looking for yogurt options to help make them feel good.
Our new global integrated campaign, ‘Light up your world’, demonstrating the innovative self-lit pixel technology of LG’s new OLED evo. The campaign will live across all LG touchpoints in 2021, from their above-the-line advertising to their owned online channels.
Hive's new campaign brings to life the convenience and excitement of living in a smart home, stylistically aligning with sister brand British Gas to show how Hive's range of smart home products work seamlessly together to outsmart the chaos and keep up with the fun of family life
The&Partnership and RNIB have created a fully accessible pregnancy test prototype, that would allow women with sight loss to know their result privately for the first time. The prototype is part of a broader multi-channel campaign raising awareness of inaccessible design.
We turned the world famous Piccadilly Lights billboard upside down to raise awareness of the challenges social distancing poses to blind and partially sighted people. The billboard stunt runs for a week and is part of a broader multi-channel campaign for RNIB.
With 15 million Toyota Hybrid drivers across the world, the Toyota brand is responsible for more electric kilometres being driven than any other brand, every day. To celebrate this impressive feat and Hybrid technology, we created this multi-channel, multi-market campaign.
Argos and The&Partnership London launch a content series encouraging Britain to have fun at home and spend some time together during lockdown. The hero film, "Drum From Home", premiered on Britain's Got Talent and features members of the public drumming to 'Gotta Get Thru This'.
Nucleus’ first campaign, ‘Here to Solve’, will be at the heart of an ongoing programme of activity focused on shifting consumer’s perceptions of British Gas as ‘just’ an energy supplier and demonstrating the wider benefits that the home services provider can bring to their lives.
The Royal National Institute of Blind People (RNIB)
We worked alongside RNIB, taking existing everyday objects and re-branding them to reflect the way they are used in ingenious life-hacks shared by people with sight loss. The products turn the concept of accessible design on its head – with the users becoming the designers.
Celebrating the iconic, long-standing tradition of circling your most-wanted gifts in the Argos catalogue, renamed the ‘The Book of Dreams’, the advert delivers on this promise as a dad’s childhood dreams are awoken when he sees a drumkit his daughter circled.
The Lexus ES is an intuitive vehicle, packed with AI-powered technology that works with the driver for superior performance. This partnership of ‘man and machine’ led us to create a campaign where the hero film would be written by a machine and directed by an Oscar-winning human
Corolla Hybrid is genuinely fun to drive; delivering the perfect combination of comfort, cornering ability and fuel efficiency. The Move Ahead campaign captures this. Developed to launch the Corolla in Europe it will sit across all channels: digital, social, OOH, print, TVC.