
Mars - Ben's Original 'We're all original recipes'
Relaunching 'Ben's Original' with a global content platform.
The&Partnership is a future-focused creative agency whose mission is to bring together creativity, technology and data in new, exciting and effective ways. We call it the Power of &, bringing things together - data & creativity, talent & technology, client & agency - we make more powerful & effective content.
Originally founded in 2001 as CHI, the agency rebranded in 2018 as The&Partnership, underlining its position as the beating creative and strategic heart of The&Partnership’s cross-discipline network of agencies.
Relaunching 'Ben's Original' with a global content platform.
How do you launch something new but 'unoriginal' to a GenZ audience who seek out all things ‘new’.
Win Argos the greatest share of hearts and minds at Christmas against a backdrop of Brexit Britain
To drive reappraisal for Argos’ Home category, we borrowed cues from the fashion world to turn heads and demonstrate that Argos’ homeware and furniture is ‘so stylish you can wear it’.
We grew digital and physical subscriptions to The Times by demonstrating that the newspaper is the best place on Earth for the public to make sense of the madness in Westminster.
An inspiring set of global projects, created by The&Partnership for Lexus International.
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