The&Partnership is a future-focused creative agency whose mission is to bring together creativity, technology and data in new, exciting and effective ways. We call it the Power of &, bringing things together - data & creativity, talent & technology, client & agency - we make more powerful & effective content.
Originally founded in 2001 as CHI, the agency rebranded in 2018 as The&Partnership, underlining its position as the beating creative and strategic heart of The&Partnership’s cross-discipline network of agencies.
The Sunday Times is celebrating 35 years of the Rich List in a campaign to promote this year’s anniversary edition. The campaign takes a light-hearted look at the consistent reader reactions to the Rich List over the past 35 years.
Building on its position as one of the most cherished and reliable brands in the UK, Argos aims to shift perceptions about the quality of products that are on offer, brought to life through two new brand characters who draw attention to the breadth of Argos’ range.
Lexus and The&Partnership have launched a new action-packed campaign, ‘Stay Ahead’. The campaign firmly positions the all-new RX as the ultimate hero in an exciting new chapter for the brand.
Championing the ‘Money Saving Engineers’, the campaign highlights the ways in which the 7,500 British Gas engineers, along with the products and services they offer, can help customers save money and manage their household bills.
Working with a collective of 21* LGBTQA+ charities, coordinated by Stonewall, we have released a powerful short film depicting the abuse of a young trans person undergoing so-called ‘conversion therapy’. The abuse seen in the 2.5-minute-long film is 100% legal in the UK.
From the party-goers to the football fans and excited kids, The&Partnership's new campaign for Argos shows that this year’s Christmas celebrations are for everyone.
For the first time since their brand relaunch, M&M’S® have released a new Halloween campaign. The campaign relays the message that whoever you are and however you choose to celebrate, we all have something surprising, fun and unique to bring to the Halloween party.
2.8 million 16-25 year-olds don’t think their job prospects will ever recover from the pandemic. Our new campaign is to drive awareness of young people across the UK who are struggling with the repercussions of the pandemic, and who will be hit hard by the cost-of-living crisis.
‘See the Person’ challenges outdated public attitudes and misperceptions of sight loss to break down barriers. The number one barrier faced by blind and partially sighted people in the UK is public misperceptions, the leading insight that inspired the campaign.
British Gas has launched a cross-platform campaign to help households navigate the uncertainty around the energy crisis. The campaign communicates, openly and transparently, what the company is doing British Gas Answers the UK’s Energy Crisis Questions in Cross Platform Campaign
To promote its new handwash, Ineos moves away from the tropes of standard hygiene ads and shines a spotlight on all of the things hands are capable of.
‘Tomorrow Begins Today’, creatively concepted and executed by The&Partnership, looks to generate awareness of NatWest’s role as a supportive changemaker – providing the tools, the people and the technology to empower the next generation to overcome the obstacles.
Today LTA announced a new summer campaign, #YourCourtYourRules, creatively concepted and executed by The&Partnership. Kickstarting the campaign is a world-first tennis court cover at the cinch Championships at The Queen’s Club, as part of a 360 integrated campaign.
Vets4Pets and The&Partnership Shares Collective Thank You to Veterinary Professionals
LG Lights Up the World Again in Second Awe Inspiring Film from The&Partnership
British Gas, nucleus and Professor Green Stop the Silence around Energy Debt in Emotive Film.
To launch the Toyota Agyo X, we needed to make our young, trendy, digitally native target audience aware of just how revolutionary and unique the Aygo X is. So we urged them to DRIVE TALL – by celebrating the taller, bolder attitude that Aygo X shares with them.
Toyota’s motorsport sub-brand GAZOO Racing has launched its first brand campaign in Europe. ‘That GR Feeling’ is a collection of short films that showcases the GR series and features a thrilling line-up of pure sports cars - rewriting everything you’d expect from a Toyota.
International aid organisations, such as UNICEF, WaterAid & Save the Children are speaking to the public as one, to reignite the belief in the power of ‘helping’ and rebuild trust. Directed by Chris Hewitt, the film highlights the human stories of aid workers everywhere.
Royal National Institute of Blind People (RNIB) and The&Partnership opened a pop-up store in August to highlight the issue of inaccessible packaging and the impact it has on people with sight loss, as part of their ongoing “Design for Everyone” campaign.
Led by a rebellious TV spot that parodies the instantly recognisable and outdated tropes of the category, this integrated campaign positions Light & Free as an ally for consumers who are looking for yogurt options to help make them feel good.
Our new global integrated campaign, ‘Light up your world’, demonstrating the innovative self-lit pixel technology of LG’s new OLED evo. The campaign will live across all LG touchpoints in 2021, from their above-the-line advertising to their owned online channels.
The campaign is the first in a new, long-term creative approach aimed at showcasing NatWest as a supportive partner, helping customers to take action today that will allow them to achieve their goals for tomorrow sooner.
An audience-first content strategy built for the pace of retail. Fuelled by customer data to react to real needs. Delivering hyper-relevant creative content to power growth for the brand.
Argos' latest Christmas campaign, shot by award-winning director James Rouse and set to Gary Barlow's new song 'Incredible', once again taps into the nostalgia of flicking through the iconic Argos gift guide at Christmas...this time with a magical twist.
Hive's new campaign brings to life the convenience and excitement of living in a smart home, stylistically aligning with sister brand British Gas to show how Hive's range of smart home products work seamlessly together to outsmart the chaos and keep up with the fun of family life
The&Partnership and RNIB have created a fully accessible pregnancy test prototype, that would allow women with sight loss to know their result privately for the first time. The prototype is part of a broader multi-channel campaign raising awareness of inaccessible design.
We turned the world famous Piccadilly Lights billboard upside down to raise awareness of the challenges social distancing poses to blind and partially sighted people. The billboard stunt runs for a week and is part of a broader multi-channel campaign for RNIB.
With 15 million Toyota Hybrid drivers across the world, the Toyota brand is responsible for more electric kilometres being driven than any other brand, every day. To celebrate this impressive feat and Hybrid technology, we created this multi-channel, multi-market campaign.
Every summer, tennis climbs the sporting agenda, with Wimbledon fever enticing fans onto the court. This year, the LTA and The&Partnership wanted to inspire people of all abilities, ages, locations and backgrounds to pick up a racket and play their own way.
Argos and The&Partnership London launch a content series encouraging Britain to have fun at home and spend some time together during lockdown. The hero film, "Drum From Home", premiered on Britain's Got Talent and features members of the public drumming to 'Gotta Get Thru This'.
Argos and The&Partnership London launch the third instalment of the 'So Stylish' homeware campaign in collaboration with the British model and actress, Suki Waterhouse, encouraging viewers to feel a desire for change with the new season.
Nucleus’ first campaign, ‘Here to Solve’, will be at the heart of an ongoing programme of activity focused on shifting consumer’s perceptions of British Gas as ‘just’ an energy supplier and demonstrating the wider benefits that the home services provider can bring to their lives.
In our first creative for NatWest, we are reminded that you're never too young to start good money habits. With the bank's free financial education programme, MoneySense, UK children aged 5-18 years, are taught how to feel money confident.
We worked alongside RNIB, taking existing everyday objects and re-branding them to reflect the way they are used in ingenious life-hacks shared by people with sight loss. The products turn the concept of accessible design on its head – with the users becoming the designers.
Celebrating the iconic, long-standing tradition of circling your most-wanted gifts in the Argos catalogue, renamed the ‘The Book of Dreams’, the advert delivers on this promise as a dad’s childhood dreams are awoken when he sees a drumkit his daughter circled.
The Lexus ES is an intuitive vehicle, packed with AI-powered technology that works with the driver for superior performance. This partnership of ‘man and machine’ led us to create a campaign where the hero film would be written by a machine and directed by an Oscar-winning human
To drive reappraisal for Argos’ Home category, we borrowed cues from the fashion world to turn heads and demonstrate that Argos’ homeware and furniture is ‘so stylish you can wear it’.
With the yoghurt category ever-growing and with the launch of their new master brand, Onken needed a big brand idea that highlighted their key differentiator, taste, in an emotionally persuasive way.
Corolla Hybrid is genuinely fun to drive; delivering the perfect combination of comfort, cornering ability and fuel efficiency. The Move Ahead campaign captures this. Developed to launch the Corolla in Europe it will sit across all channels: digital, social, OOH, print, TVC.
Helping people understand sight loss. Encouraging people to see the person, not the sight loss.
‘Operation School Run’ showcasing that customers can now buy back-to-school uniform ranges.
TalkTalk unveil the first ever unscripted TV advert to reveal what Christmas really looks like.
The multichannel campaign brings to life famous works of art to celebrate the design of the new NX.
Shift showcases the extraordinary imagination, craftsmanship, design and engineering behind Lexus.
eight-foot tall, neon yetis, hurtling through the streets of a snowy town on ice-skates
Celebrating the difference 40 years of The Prince's Trust has made to young lives.
Tarot cards illustrated with the faces of celebrities telling the story of their ups and downs.
The campaign – a documentary-style content series entitled #DOYOUROWNTHING launched on Facebook
The 2015 idents allowed fans to star in their own music videos shot by pop's best known directors.
An adrenaline-fuelled 60 seconds of extreme winter sports action showcasing Argos's top brands
A penguin ‘Wilbur’ discovers the wonders of a warm and working family home. From a mysterious blue flame, to steamy water and a warm radiator.
Lexus Hoverboard - project 4 of our Amazing in Motion series demonstrating creativity, imagination and innovation at the heart of the Lexus brand
SLIDE is the fourth project in the ‘Amazing in Motion’ series.The Lexus hoverboard represents true engineering innovation. #Lexushover
‘Learn The Hard Way’, urges employers to look with fresh eyes at young people from troubled backgrounds and acknowledge the skills they have.
Household objects are brought to life to represent the happiness of a well-connected home.
The exciting new campaign ‘GET SET GO ARGOS’ brings to life the retailer’s unique offering and its drive to become a digital retail leader.
STROBE is the third in a series of projects CHI&Partners; has created to reflect Lexus’ ‘Amazing in Motion’ engineering.
The Prince’s Trust believe that every young person has the potential to achieve something in their life.
More than just another platform for your social content, ‘King of TV City’ positions the product as ‘A new way to control TV’.
Less than a year after launch, TalkTalk celebrate being Britain’s fastest growing TV service with a new brand campaign.
Lexus Europe’s integrated campaign to promote the launch of the New Generation IS 300h model.
Swarm is the second project in the Lexus ‘Amazing In Motion’ Global brand campaign series.
Glorious Nothing Days launches Anchor’s new Mature Cheddar cheese and continues their ‘Tastes Like Home’ positioning.
The ‘Tastes Like Home’ campaign affectionately celebrates Anchor’s place in our kitchens, the beating hearts of our homes.
A set of ambitious projects exploring the complexity and beauty of motion – starting with our first project ‘Steps’.
Samsung global campaign to promote their latest Smart TV. ‘Charge’ demonstrates the new state-of-the-art Smart Recommendation technology.
Our new heart warming spot for TalkTalk celebrates the role that phone, broadband and TV plays in their customers lives.
Our Aliens shine a light on the quirky shopping behaviours of humans, highlighting why Argos is the best way to shop online.
The TV ad features the GS driving on a "million-mile" journey, travelling through varied and ever-changing landscapes.
Looks like you need to create a Creativebrief account to perform this action.
Create account Sign inLooks like you need to create a Creativebrief account to perform this action.
Create account Sign in