Nando's Advocacy
Driving brand relevance & credibility among Gen Z.
The Challenge
Place Nando’s at the heart of Gen Z culture in a way that was meaningful and authentic to the brand.
The Approach
To fan the flames of authentic love for the Nando’s brand and fuel the world of popular culture with PERi-PERi chicken.
The Solution
For the past 13 years we have worked with Nando’s to set-up and manage an exclusive list of high-profile talent via a pioneering (and much-copied!) programme that rewards talent with what they love most, PERi-PERi. Be it Ed Sheeran’s ode to Nando’s (Nando’s Skank) or ASAP Ferg devoting an entire song to the brand, Nando’s cultural cache has been earned through an influential network of artists and Nando’s commitment to supporting emerging talent. Alongside this, the programme facilitates campaign collaborations – including a recent homage to Adele, sauce collab with Jadon Sancho and an ATL Delivery campaign with Perrie Edwards, Anthony Joshua and Roman Kemp.
- 100+
- talent relationships created and maintained
- 10
- advocacy led campaigns executed
- 420 pieces
- of talent coverage achieved
- 928
- talent social posts
- 3.6BN
- PR OTS
- 450+M
- social reach
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Nando's Advocacy
Driving brand relevance & credibility among Gen Z.
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