Designing for relevance and impact

The Brief

Create an exciting and differentiated soft drink brand that responds to consumers' preference for lower sugar products with unusual flavours that can be an alternative to alcohol.

The Project

Collaborating closely with the client, we’ve developed a striking visual identity, packaging design, tone of voice and communications to create an exciting and differentiated brand. 

Our rapid response approach means this dynamic startup has evolved rapidly in its first two years as market and customer dynamics adapt to a rapidly changing category.

The Output

From the outset this project has two distinct target markets: The consumer and the Trade. Our consumer work has seen us develop a brand that challenges the establishment, celebrate originality whilst delivering flavour and low sugar., At the same time our work creating investor and trade presentation and videos has help the founders secure national listings and investment.


Feel free to get in touch

We'd love to chat

Rare Design London

0208 127 1770