The Challenge

Creating a unique pop-up store in London for Amazon Fashion

The Solution

Amazon Fashion wanted to create an offline shopping experience offering tangible experiences for customers to drive awareness for the brand through PR and social media impact.

We created a unique pop-up shop in the heart of London, where customers could easily shop the look in store or online once they had tried the clothes on in store. We switched up the theme of the store 3 times throughout the 5x day live period to showcase the broad range of clothing available from Amazon Fashion. Each day was supported by a series of exclusive events built around the themes in store/ key occasions where fashion forms a key part of the moment. 

The Results

Amazon Fashion’s first ever pop up store in Europe reached over 12m, with over 2m engagements. It raised awareness of Amazon Fashion’s remit, whilst generating conversation and buzz on social and in national press.

European reach


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We'd love to chat


07341101150 gemma.cutler-colclough@rpmltd.com