Building relevancy in the lunchtime occasion
Lipton weren’t resonating in the key lunchtime occasion, particularly out of home. They desperately needed to drive relevance at lunch times and create tools to maximise visibility, consideration, and purchase in outlets.
They didn’t have alignment on global brand direction, nor the relevant materials made to fit the right channels.
To help them overcome this challenge, we identified the right touchpoints, created the rules for the right visual appeal and translated these into impactful designs. These guidelines are applicable across multiple brand variants, helping Lipton to win lunch where consumers are.
- A new rulebook for out of home, with a refreshed look and feel that works across the whole channel.