An alternative serve for a heritage spirit
As the biggest vodka brand in the world, Smirnoff was on a mission to evolve the traditional ‘Vodka Soda Lime’ to be a tastier more distinctive drink. We have helped them create the ownable SMIRNOFF SODA FRUIT SMASH, by developing a serve strategy and a suite of tools to speak to the market at every consumer touch point.
Using this as a creative springboard, our campaign showed consumers & bartenders that by squeezing half of a citrus fruit made for a much tastier, low calorie drink perfect, for the ‘new release’, holistic occasion.
- It is the best performing campaign for Smirnoff since 2012. By far.