Creating a connection for Wahaca with food and culture vultures.
Wahaca wanted to be curators of contemporary Mexican culture. In order to do this they needed to move away from clichéd cultural iconography often associated with Mexican dining and grow brand awareness and equity.
We created an immersive day festival of art, food & drink, LuchaLibre, live music and entertainment for 4,500 people to celebrate the Day of the Dead. Great food, drink and music to get consumers to embrace the unknown and get to the heart of Mexican culture.
- The event was a sell-out and delivered PR worth
- With a reach of over