The challenge: Engage
a business audience
for Fujitsu
The solution
The chief information officers (CIOs) at the world’s largest companies individually control budgets that run into the hundreds of millions – sometimes billions. Not surprisingly, they’re an over-targeted, difficult-to-reach bunch. But they still need to inform their buying decisions with a deep understanding of the trends, threats and opportunities of transformational technology. And they rely on a group of trusted tech vendors to help them deliver on that promise. Getting them there would mean finding a blueprint for winning and holding their attention.
We created an online platform that rivals the technology sector’s best publications: I-Global Intelligence for the CIO, or I-CIO for short. It mixes independent business journalism with genuinely valuable interviews and regular input from Fujitsu executives.
We built the I-CIO Share Network, a multi-level social activation programme that targets high-profile CIOs who are highly active across social channels. It features them in the publication, engages with them on social channels and creates a set of rich social assets (photo tweets, video clips, GIFs) that they – and their peers – gladly share across their social networks with other CIOs. The high-powered readership network becomes the distribution engine for the content.
The results
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The challenge: Engage a business audience for Fujitsu
The challenge: Engage a business audience for Fujitsu