The challenge: Create a dynamic social media strategy for UKTV’s W
The solution
Through insights, we planned and created regular newsroom content, developed an influencer engagement plan and worked closely with the channel’s marketing teams to make sure our shareable content promoted the programming and met the marketing objectives.
We used a small paid-for budget to ensure we maximised the reach of our content to relevant audiences and capitalised on the content as it gained momentum.
The results
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The challenge: Create a dynamic, always-on social media strategy for UKTV’s W Channel
The challenge: Create a dynamic social media strategy for UKTV’s W Channel