The Belong Effect - 2021-22 Report

Business Objectives


An initiative to understand the power and potential of communities, including research into the characteristics that create belonging, the first industry metric for measuring community strength, and an annual index of brands with a high belonging quotient. Belonging matters now more than ever, and brands have a role to play. If done intentionally, community marketing can be a competitive edge and drive exponential growth through the network effects that only communities can create.