Naming for Generations


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About this event

Group Director of our naming practice, Aaron Hall, will present our research into naming preferences across different generational groups - from Boomers to Gen Z. The webcast workshop will also focus on what organisations should consider when developing a new name for your business and brand and will include a fun interactive portion. Senior brand and marketing leads/teams are welcome to join!


Jason Cieslak's photo

Jason Cieslak

President, Pacific Rim Siegel+Gale