Omnichannel digital recruitment: Leveraging the Caffè Nero culture

The Challenge

What was our brief?

Caffè Nero engaged Space & Time to drive staff recruitment applications across their UK locations. 

Crucially, they needed to successfully leverage their brand and culture in order to establish a point of differentiation against competing recruiters of prospective candidates.

As a result we would need to highlight their unique work culture whilst also providing new solutions that supplement their current marketing channels.​​

The Solution

How did we respond?

Space & Time devised and implemented an omni-channel approach across PPC, Google’s Display Network, Facebook and SEO.

Our targeting methods included a refined keyword list, affinity and in-market groups, User Interests and Insights, Remarketing Lists and precise Geo-targeting that was employed to minimise wastage.​​

Through implementing additional code we enabled Caffè Nero to appear on Google Jobs, thereby opening up an incremental recruitment channel for them.​ We produced ad copy and creative that effectively highlighted the benefits of working for the company, leveraging the equity of Caffe Nero’s brand and driving applications.

The Result

34%
Reduction in Paid Search cost per click
221,000+
Unique individuals reached on Facebook
50%
Increase in organic monthly traffic

We’ve worked with Space & Time for a couple of years, and from the very beginning the team have been incredibly supportive in helping us meet our business needs and understand the challenges we have faced. Their tenacity has helped us continue to expand our traditional advertising channels, as well as improve the awareness of these across the business. All projects have been carried out in a professional and friendly manner, and an unfaltering dedication to help us move forward. It’s been an absolute pleasure to work with the entire team and we look forward to building on our achievements.

Toni Popova, Digital Brand Manager

Why Space & Time?

As specialists in omni-channel media strategies, our cross channel attribution over Facebook, Google Ads and SEO guaranteed optimal interaction with the right audience.

Our in-house content team are adept at re-engineering client creative allowing us to demonstrate Caffè Nero’s brand and personality through the right messaging, in the right areas and reducing their creative costs.  

How did we go beyond?

Using our range of insights tools we were able to focus on targeting the right users across Search, Social and Display to make sure we limited wasted spend and unsuitable applications.

Avoiding conflict with any of their other marketing efforts around driving customers to site or store was critical. Looking past our own campaign objectives we tailored keyword/negative keyword and bidding strategies to ensure that all marketing activation ran harmoniously. 


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Recruiting coffee heroes for Caffè Nero

Caffe Nero engaged Space & Time to drive staff recruitment applications across their UK locations. Crucially, they needed to successfully leverage their brand and culture in order to establish a point of differentiation against competing recruiters of prospective candidates.

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We'd love to chat

Space & Time Media

0808 250 7861 andy@spaceandtime.co.uk