Enriching the Wimbledon experience with a unique story every year
Since 2012, Space has been entrusted by The All England Lawn Tennis Club to build anticipation and excitement for 500,000 annual visitors to The Championships.
Our “Wimbledon Arrivals” out-of-home campaign engages tennis fans from the moment they arrive in SW19, walk along the famous queue and into the grounds.
Each year, we have unveiled a new and different story behind one of the most iconic and prestigious sporting events in the world.
Immersing fans in the rich history of The Championships to heighten the emotional connection, we’ve shared the personal stories of iconic players and their Wimbledon achievements. Recounted the unforgettable headlines that have captured the world’s attention. Celebrated the unsung heroes whose year-round dedication and preparation for the tournament makes Wimbledon possible. And, dramatised those pivotal moments passed, and yet to come as The Championships’ epic story continues.
To date, these campaigns have enriched the Wimbledon experience for over 4 million tennis fans.
The All England Lawn Tennis Club - Wimbledon Arrivals
Since 2012, we’ve built anticipation and excitement for the 500,000 annual visitors to The Championships. Each year, unveiling a new and different story to enrich the Wimbledon experience from the moment tennis fans arrive in SW19.