Bridging the leadership gap for successful CEO and CMO partnership


CEO participation is key to successful communications, yet there are still challenges in many organisations when it comes to engaging CEOs in the process.

A CEO is vital in helping to amplify and deepen the company narrative. But how can we get them to see this and engage?

In this paper, we take a deep dive into this issue, based on our own knowledge, experience and research, and examine the barriers to CEO engagement as well as possible solutions.