Bridging the leadership gap for successful CEO and CMO partnership


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CEO participation is key to successful communications, yet there are still challenges in many organisations when it comes to engaging CEOs in the process.

A CEO is vital in helping to amplify and deepen the company narrative. But how can we get them to see this and engage?

In this paper, we take a deep dive into this issue, based on our own knowledge, experience and research, and examine the barriers to CEO engagement as well as possible solutions.